Unit 20 Sales Planning - L’Oreal - Level 5

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Unit 20 Sales Planning - L’Oreal - Level 5 (Diploma in Business)


L'Oréal as a brand has been immensely successful in the cosmetic products industry and the fact that the company is able to sell its products to 150 countries across the globe is a testimony to its success. Over 5 billion individual products in a year are sold by the company.

1.1 Explain the importance of personal selling in supporting the promotional mix for an organisation like L'Oréal

1.2 Using the scenario compare the stages of the decision making process of Corporate with Consumer buying behaviour in both B to B and B to C

1.3 Analyse the role of sales team within L'Oréal's marketing strategy

Task 3

3.1 Explain how corporate objectives impact on sales strategies and vice versa. Use the L'Oréal case study to support your answer

3.2 Explain the significance of applying rigorous recruitment and selection procedures to your recruitment campaign.

3.3 In a section of your report evaluate the role of effective motivation, remuneration and training on sales management

3.4 Explain how you plan to organise sales activity and what measures you will take to control sales output.

3.5 Explain the use of databases in effective sales management for an organisation like L'Oréal

Task 4 Sales plan

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