Unit 2 Marketing Essentials

Unit 2 Marketing Essentials

Task 1 Role of marketing and interrelations with other functional units of organization

a) Key roles and responsibilities of marketing function and their relation with organizational context Significance of interrelationships between marketing and other functional units

b) Concept of marketing, including current and future trends, overview of five elements of marketing process

c) Roles and responsibilities of marketing with respect to marketing environment

d) Key elements of marketing functions and interrelations with other functional units of organization

Task 2 Ways of using marketing mix for achievment of business objectives

a) Comparison of application of marketing mix in marketing planning process in different organizations

b) Different tactics applied by the organizations to achieve business objectives

TASK 3 Developments and evalution a basic marketing plan

a) Basic marketing plan for Coconut Bliss

b) Coherent marketing plan which tactically applies 7P's to achieve marketing objectives

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