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Unit 4 Marketing Principles - Level 5 Diploma in Business

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Program: Diploma in Business (Marketing)

Unit Name: Unit 4 Marketing Principles H Samuels

Level: Level 5

Task 1

1.1 From your additional research, explain the various elements of the marketing process that H. Samuel has adopted.

1.2 Explain the concept of marketing orientation and evaluate the benefits and costs of a marketing orientation to H. Samuel.


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