Review changing perspectives in marketing planning

Unit 19 Marketing Planning - Tommy Hilfiger - Level 5 (Diploma in Business)

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Introduction: Marketing Planning

Task 1

Question 1 Review changing perspectives in marketing planning.

Question 2 Evaluate an organization's capability for planning its future marketing activity.

Question 3 Examine techniques for organizational auditing and for analyzing external factors that affect marketing planning.

Question 4 Carry out organizational auditing and analysis of external factors that affect marketing planning in a given situation.

Task 2 Presentation

Task 3

Question 1 Write a marketing plan for a product or a service.

Question 2 Explain why marketing planning is essential in the strategic planning process for an organization.

Question 3 Examine techniques for new product development.

Question 4 Justify recommendations for pricing policy, distribution and communication mix.

Question 5 Explain how factors affecting the effective implementation of the marketing plan have been taken into account.

Task 4

Question 1 Explain how ethical issues influence marketing planning.

Question 2 Analyze examples of how organizations respond to ethical issues.

Question 3 Analyze examples of consumer ethics and the effect it has on marketing planning.

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