Review changing perspectives in marketing planning

Unit 19 Marketing Planning - Tommy Hilfiger Assignment Help - Unit 19 Marketing Planning - Tommy Hilfiger - Level 5 (Diploma in Business)
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Unit 19 Marketing Planning - Tommy Hilfiger - Level 5 (Diploma in Business)

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Introduction: Marketing Planning

Task 1

Question 1 Review changing perspectives in marketing planning.

Question 2 Evaluate an organization's capability for planning its future marketing activity.

Question 3 Examine techniques for organizational auditing and for analyzing external factors that affect marketing planning.

Question 4 Carry out organizational auditing and analysis of external factors that affect marketing planning in a given situation.

Task 2 Presentation

Task 3

Question 1 Write a marketing plan for a product or a service.

Question 2 Explain why marketing planning is essential in the strategic planning process for an organization.

Question 3 Examine techniques for new product development.

Question 4 Justify recommendations for pricing policy, distribution and communication mix.

Question 5 Explain how factors affecting the effective implementation of the marketing plan have been taken into account.

Task 4

Question 1 Explain how ethical issues influence marketing planning.

Question 2 Analyze examples of how organizations respond to ethical issues.

Question 3 Analyze examples of consumer ethics and the effect it has on marketing planning.

Unit 19: Charting Success with Tommy Hilfiger's Marketing (Level 5 Business Diploma)

Fasten your seatbelts, Level 5 Business students, because Unit 19 takes you on a journey through the dynamic world of marketing with Tommy Hilfiger as your guide. Prepare to dissect their strategies, analyze their strengths and weaknesses, and ultimately develop your own marketing plan for the iconic brand.

Key Learnings:

Market Analysis: Gain insights into Tommy Hilfiger's target market, competitor landscape, and industry trends.
Segmentation & Targeting: Decipher how Tommy Hilfiger segments their audience and tailors their marketing accordingly.
Marketing Mix Magic: Analyze the brand's marketing mix, including product development, pricing strategies, distribution channels, and promotional activities.
Digital Marketing Deep Dive: Explore Tommy Hilfiger's approach to social media, influencer marketing, and other digital channels.
Campaign Case Study: Get hands-on experience by crafting a marketing plan for a new Tommy Hilfiger product or campaign.

Expect to:

  • Conduct a SWOT analysis of Tommy Hilfiger's marketing strategy.
  • Evaluate the effectiveness of their current marketing mix.
  • Recommend new marketing approaches based on emerging trends.
  • Develop a budget and timeline for your proposed marketing plan.
  • Present your recommendations and justify your decisions in a professional manner.

By delving into the marketing strategies of a global fashion leader, you'll gain valuable real-world experience and hone your critical thinking skills. Unit 19 equips you to confidently tackle marketing challenges in various industries, preparing you for a successful career in this ever-evolving field. So, embrace the journey and become a marketing mastermind with Tommy Hilfiger as your ultimate teacher!

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