Unit 19 Marketing Planning - Tommy Hilfiger - Level 5

Unit 19 Marketing Planning - Tommy Hilfiger - Level 5 (Diploma in Business)

Introduction: Marketing Planning

Task 1

1.1 Review changing perspectives in marketing planning.

1.2 Evaluate an organization's capability for planning its future marketing activity.

1.3 Examine techniques for organizational auditing and for analyzing external factors that affect marketing planning.

1.4 Carry out organizational auditing and analysis of external factors that affect marketing planning in a given situation.

Task 2 Presentation

Task 3

3.1 Write a marketing plan for a product or a service.

3.2 Explain why marketing planning is essential in the strategic planning process for an organization.

3.3 Examine techniques for new product development.

3.4 Justify recommendations for pricing policy, distribution and communication mix.

3.5 Explain how factors affecting the effective implementation of the marketing plan have been taken into account.

Task 4

4.1 Explain how ethical issues influence marketing planning.

4.2 Analyze examples of how organizations respond to ethical issues.

4.3 Analyze examples of consumer ethics and the effect it has on marketing planning.

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