Current Marketing Situation Analysis

Unit 2 Marketing Its Application - Level 5 (Diploma in Business)

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Task 1:

Power point presentation (Marketing and its Application)

Question 1: The concept of the marketing, including the current and the future trends

Question 2 Overview of the different marketing processes

Question 3 The key roles and responsibilities of the marketing manager at EE Limited

Question 4 Influence of the roles and responsibilities of marketing and the interrelation with other functional departments of EE Limited

Question 5 The values and importance of the marketing role in the context of EE Limited

Question 6 The significance of having effective interrelationships between different functional departments of EE Limited

Task 2a

Introduction: Marketing mix

Compare between the EE Limited and another competitor of your choice apply the various elements of the extended marketing mix to the marketing management process to achieve business objectives

Task 2b

Marketing plan for EE

Current Marketing Situation Analysis

Research to understand influences on the decision making process

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