Unit 7 Business Strategy

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Unit 7 Business Strategy

Understanding Business Strategy in Aviva Insurance Company


1.1 You are required to select a business organization which you are familiar with, preferably listed in the London stock market or stock market in your country of origin and research its business activities before writing a preliminary report based on following:

Company Profile

Mission and Vision statement

Goals and objectives

Core Competencies

1.2  Analyze the factors that have to be considered to formulate strategic plans. How does the Ansoff’s matrix help your chosen firm to manage the strategic decision to consider strategic plan.

1.3  Evaluate the effectiveness of strategic planning techniques to be used when developing strategic business plan.

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