Understand the role of the marketing mix in the travel and tourism sector

Unit 5 Marketing in Travel and Touris

Task 1: LO 1. Understand the concepts and principles of marketing in the travel and tourism sector

P 1.1 Discuss the core concepts of marketing for the travel and tourism sector

P 1.2 Assess the impact of the marketing environment on individual travel and tourism businesses within Thomas Cook Group and tourist destinations with reference to Morocco and Egypt

P 1.3 Discuss the factors affecting consumer motivation and demand in the travel and tourism sector

P 1.4 Analyse the principles of market segmentation and its uses in marketing planning at Thomas Cook Group.

Task 3: LO 3. To understand the role of the marketing mix in the travel and tourism sector

P 3.1 Discuss issues in the product, price and place elements of the marketing mix.

P 3.2-Assess the importance of service sector mix elements to the travel sector

P 3.3 Apply the concept of the total tourism product to an individual tourism business.

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