Unit 2 Marketing Orientation and Environmental Factors

Unit 2 Marketing Orientation and Environmental Factors

Task 1 Current day bushiness dynamics

1.1 Explain the various elements of the marketing process

1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization

Task 2

2.1 Show macro and micro environmental factors which influence marketing decisions

2.2 Propose segmentation criteria to be used for products in different markets

2.3 Choose a targeting strategy for a selected product/service

2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations

2.5 Propose new positioning for a selected product/service

Task 3

3.1 Explain how products are developed to sustain competitive advantage

3.2 Explain how distribution is arranged to provide customer convenience

3.3 Explain how prices are set to reflect organization's objectives and market conditions

3.4 Illustrate how promotional activity is integrated to achieve marketing objectives

P 3.5 Analyze the additional elements of the extended marketing mix

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