Create a presentation on pay per click advertising

Unit 30 Internet Marketing

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Task 1 and Task 2:

P1. Understand marketing through the internet.

Question 1.2 Evaluate the internet marketing mix.

Question 1.3 Compare internet marketing tools - e-tools

Question 1.4 Examine interactive order processing.

P2. Be able to use the internet for promotion using digital marketing communications

Question 2.1 Demonstrate the mechanics of search engine marketing

Question 2.2 Write the copy for a suitable opt-in email marketing newsletter

Question 2.3 Follow guidelines for best practice in online public relations

Question 2.4 Demonstrate how businesses can use new digital media communities, e.g. file-sharing sites

Task 3 and 4:

P3. Be able to produce market research to support customer relationship management

Question 1 Conduct secondary market research

Question 2 Design an online survey

Question 3 Demonstrate the use of electronic customer relationship marketing

Task 4:

P4. Be able to design an internet marketing plan

Question 2 Create a presentation on pay per click advertising
The assignment requires students to investigate the different aspects of internet marketing, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. They will also need to develop a marketing plan for a specific business, using the internet as the primary channel. The assignment will help students to develop their understanding of internet marketing, and their skills in developing and implementing marketing plans.

The assignment is designed to help students develop their knowledge and understanding of the different channels and strategies that can be used for internet marketing. It is also a valuable opportunity for students to apply their research and analytical skills to a real-world case study.

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