Unit 30 Internet Marketing

Unit 30 Internet Marketing

Task 1 and Task 2:

P1. Understand marketing through the internet.

P 1.2 Evaluate the internet marketing mix.

P 1.3 Compare internet marketing tools - e-tools

P 1.4 Examine interactive order processing.

P2. Be able to use the internet for promotion using digital marketing communications

P 2.1 Demonstrate the mechanics of search engine marketing

P 2.2 Write the copy for a suitable opt-in email marketing newsletter

P 2.3 Follow guidelines for best practice in online public relations

P 2.4 Demonstrate how businesses can use new digital media communities, e.g. file-sharing sites

Task 3 and 4:

P3. Be able to produce market research to support customer relationship management

P 3.1 Conduct secondary market research

P 3.2 Design an online survey

P 3.3 Demonstrate the use of electronic customer relationship marketing

Task 4:

P4. Be able to design an internet marketing plan

P 4.2 Create a presentation on pay per click advertising

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