Unit 2 Marketing Essentials - level 5 in business

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Unit 2 Marketing Essentials - level 5 in busines

Task 1: (LO 1)

A. Examine a few definitions (at least two) of marketing & explain the marketing process with example drawn from H&M.

B. Discuss the different kinds of marketing orientations and recommend the most suitable marketing orientation for H&M.

Task 2: (LO 2)

A. Analyze the micro and macro environmental factors that influence the marketing decision at H&M.

B. Propose a new product for H&M and examine the concept of segmentation and recommend segmentation criteria and targeting strategy to be used for the newly developed product.

C. Identify factors that will influence buyer behavior and propose a new positioning strategy for your organization and its newly developed product.

Task 3: (LO 3)

A. Using H&M as your chosen company, explain how the new product was developed to achieve sustainable competitive advantage.

B. Evaluate a range of distribution methods that H&M can use for the newly developed product to provide convenience to a target group of customers.

C. Discuss and critically evaluate the various pricing methods used by businesses and recommend pricing strategy that H&M can use for the newly developed product.

D. Explain the concept of integrated marketing communication and discuss the elements of promotional mix including the extended marketing mix as relevant to H&M's newly developed product.

Task 4: (LO 4)

A. Evaluate the marketing mix variables for two segments of the consumer market and discuss how different it would be for business-to-business (B2B) services.

B. Assuming that H&M decides to enter the international market with the newly developed product, examine and discuss the differences between domestic marketing and international marketing.

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