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Understand the concept of international marketing for potential foreign markets and Describe reliable export channels.

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International Marketing Assignment

Qualification - BTEC Higher National Diploma in Business (Marketing)

Unit number and title - Unit 51 International Marketing Assignment

QFC Level - Level 5

Scenario

This unit international marketing assignment Focused current marketing senario of the world. Dassault Aviation is an international French aircraft manufacturer. Based in France, it produces military, regional and business jets. The business is sound but competition is fierce, particularly from manufacturers located in emerging economies such as Brazil and China. These nations already their own plane manufacturers but with a domestic market thirsty for new economic and efficient planes, the markets must respond to demand. With a mature market in Europe and United States, Dassault Aviation is developing its sales activities in the Middle East, China, India and Latin America, where the challenges in terms of language, culture and ethics are enormous. With its innovative and flexible offering, Dassault Aviation is confident that itwill continue to win significant deals and increase its sales in these regions.

In your position as International Marketing Assistant Manager, you are required to develop an effective international marketing plan to help improve sales in the emerging markets such as Middle East, China, India and Latin America. The Falcon 8X is a brand new aircraft which Dassault wish to bring to the aviation market, the airliner is fast and extremely spacious, perfect for commercial international flights. Dassault have plans for this new product to go global and be a key addition to their international strategy.

LO1: Understand the concept of international marketing for potential foreign markets.
1.1 In your memo to the International Marketing Director, provide an explanation of why Dassault Aviation should develop international marketing.
1.2 Include an analysis of at least one emerging market in which Dassault Aviation wishes to operate in terms of PEST (Political - Economic - Social - Technology).
1.3 Evaluate international marketing research techniques for Dassault Aviation's new product launch of the new Falcon 8X.
1.4 Evaluate how Brazil as a foreign target market will be attractive for Dassault's new product

LO2: Understand how to make export channel and distribution decisions.
2.1 Explain how channels evolve in distributing the Falcon 8X to an export market.
2.2 Describe reliable export channels
2.3 Include an evaluation of the export distribution channels for Falcon 8X.
2.4 Analyse how foreign manufacturing and investment decisions are made; in your analysis make specific reference to Dassault Aviation manufacturing and investing in Brazil.

LO3: Be able to present a marketing plan for a foreign market
3.1 Produce a set of international marketing objectives for the Falcon 8X.
3.2 Create and outline how you plan to enter into the Brazilian market.
3.3 Identify and include the international marketing mix in planning for the Brazilian market.
3.4 Review relevant ethical and environmental issues in international marketing within Brazil

LO4: Understand control methods for international marketing
4.1 Explain why international marketing planning should be monitored.
4.2 Analyse ways of controlling export channels
4.3 Describe barriers to international marketing
4.4 Evaluate methods of communication with key international marketing personnel.

Learning outcomes

On successful completion of this unit a learner will:

Assessment criteria for pass

 The learner can:

LO1 Understand the concept of international marketing for potential foreign markets.

 1.1 Explain why firms develop international marketing.
 1.2 Analyse a foreign market in terms of PEST
 1.3 Evaluate international marketing research techniques as part of a product launch.
 1.4 Evaluate a foreign target market for identified products

 LO2 Understand how to make export channel and distribution decisions.

 2.1 Explain how channels evolve in distributing identified products to an export market.
 2.2 Describe reliable export channels for products.
 2.3 Evaluate export distribution channels
 2.4 Analyse how foreign manufacturing and investment decisions are made.

 LO3 Be able to present a marketing plan for a foreignmarket.

 3.1 Produce international marketing objectives
 3.2 Create plans to enter identified foreign markets
 3.3 Identify the international marketing mixi n planning  for the international market
 3.4 Review relevant ethical and environmental issues in international marketing.

 LO4 Understand control methods for international marketing.

 4.1 Explain why international marketing planning should be monitored
 4.2 Analyse ways of controlling export channels
 4.3 Describe barriers to international marketing
 4.4 Evaluate methods of communication with key international marketing personnel.

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