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Contemporary Issues in Marketing Assignment Help

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Contemporary Issues in Marketing -

Expert Research Project and Contemporary Issues Assignment Help - Dive Deep into the Key Factors Driving Change in the Travel and Tourism Sector, Analyze Emerging Trends, and Evaluate Their Impact on the Industry's Future.

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Aims -

1. To support the development of marketing students into autonomous learners and independent thinkers.

2. To enable future managers to engage with leading-edge theory in a positive and open minded way.

3. To enable them to envisage the impact of current and future trends on the role and implementation of Marketing.

4. To encourage further research and enquiry into the 'edges' of the discipline.

Learning Outcomes -

LO1 - Understand a range of more complex contemporary issues relating to Marketing.

Answer: Contemporary marketing faces complex challenges like navigating the ever-evolving digital landscape, where new technologies and platforms constantly emerge. Marketers must adapt to changing consumer behavior and expectations, while also addressing data privacy and security concerns. Measuring marketing ROI is crucial but can be difficult with diverse channels and metrics. Additionally, content saturation requires marketers to create unique, engaging content that stands out. Budget constraints, market competition, and keeping up with trends are ongoing issues that demand strategic thinking and adaptability.

LO2 - Appreciate the potential effects of an ethical stance in marketing.

Answer: An ethical stance in marketing can significantly impact a business. It fosters trust with consumers, leading to stronger relationships and increased loyalty. Ethical practices, like honest advertising and fair pricing, enhance brand reputation and create a positive image. This can attract customers who value ethical behavior and are willing to support companies that align with their values. Moreover, ethical marketing reduces the risk of legal issues and negative publicity, which can be costly and damaging. While it may sometimes require foregoing potentially profitable but unethical tactics, in the long run, an ethical approach builds a sustainable business with a strong foundation of trust and integrity.

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LO3 - Be able to present persuasively debate verbally and in written format, and manage collaborative learning relationships with peers and academic staff.

Answer: Effective communication is crucial in any field, and marketing is no exception. To present persuasively, one must craft compelling arguments supported by evidence and tailored to the audience. This involves clear and concise verbal delivery, engaging visuals, and well-structured written documents. Collaboration is equally important, requiring active listening, respectful communication, and the ability to contribute constructively to group projects. Building strong relationships with peers and academic staff fosters a supportive learning environment, where diverse perspectives are valued and individuals can learn from each other's strengths. This combination of persuasive presentation skills and collaborative abilities is essential for success in marketing and beyond.

LO4 - Be able to assess the impact of new theory, technology and practice on the discipline of marketing.

Answer: New theories, technologies, and practices constantly reshape the field of marketing. For example, the rise of digital marketing and social media has fundamentally changed how businesses reach and interact with consumers. New theories, like the concept of "customer journey" mapping, help marketers understand and optimize the customer experience. Technologies like AI and machine learning enable personalized marketing campaigns and data-driven decision-making. Emerging practices, such as influencer marketing and content marketing, require marketers to adapt their strategies and experiment with new approaches. Assessing the impact of these changes involves staying informed about industry trends, analyzing data to measure effectiveness, and adapting strategies to remain competitive in the dynamic world of marketing.

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LO5 - Develop skills in the research, collection, and evaluation of academic sources.

Answer: Developing strong skills in researching, collecting, and evaluating academic sources is fundamental to academic success and professional growth. It involves mastering the art of finding credible and relevant information from a variety of sources, including books, journals, databases, and online resources. Effective research skills include formulating research questions, developing search strategies, and utilizing appropriate research tools. Once sources are collected, critical evaluation is essential to determine their quality, authority, and relevance. This involves assessing the author's expertise, the publication's reputation, and the evidence presented. By honing these skills, individuals can ensure the accuracy and reliability of their work, avoid plagiarism, and contribute meaningfully to their field of study.

LO6 - Be able to interpret theory and information-including some that have origins in different fields and traditions of research and theory; and to develop original concepts and theory.

Answer: Interpreting theory and information from diverse fields is crucial for developing a holistic understanding of complex issues. This involves recognizing that different disciplines, like psychology, sociology, and economics, offer unique perspectives and frameworks. Being able to synthesize these varied perspectives allows for a richer and more nuanced understanding of the subject matter. Furthermore, engaging with research and theory from different traditions helps to identify potential biases and limitations in existing knowledge. By critically evaluating and integrating information from multiple sources, individuals can develop original concepts and contribute to the evolution of theory within their own field. This process often involves identifying gaps in existing research, challenging conventional wisdom, and proposing new explanations or models.

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Essay Assignment - Write an essay on given topic (5000 words).

Topic - "Select two disruptive technologies. Discuss how these technologies are influencing application of contemporary marketing theories to practice marketing today".

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Your papers should demonstrate -

1. That you have defined "what does disruptive technology mean? "and identified two disruptive technologies.

2. That you have identified key contemporary marketing theories that are relevant in the context of disruptive technologies.

3. That you have identified and read the key papers.

4. That you have identified the key ideas.

5. That you can demonstrate how disruptive technologies are used by marketers to deliver value.

6. That you can provide examples of good practice.

7. That you have independently found relevant further papers/readings in addition to the resources given.

8. That you have benefited from the discussions had in tutorials.

9. That you can develop your own ideas and conclusions from your reading and observations.

10. That you can provide full academic referencing using the Harvard Referencing system.

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