MARK 1051 Contemporary Issues in Marketing Assignment Help

MARK 1051 Contemporary Issues in Marketing Assignment - University of Greenwich, UK

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Aims -

1. To support the development of marketing students into autonomous learners and independent thinkers.

2. To enable future managers to engage with leading-edge theory in a positive and open minded way.

3. To enable them to envisage the impact of current and future trends on the role and implementation of Marketing.

4. To encourage further research and enquiry into the 'edges' of the discipline.

Learning Outcomes -

LO1 - Understand a range of more complex contemporary issues relating to Marketing.

LO2 - Appreciate the potential effects of an ethical stance in marketing.

LO3 - Be able to present persuasively debate verbally and in written format, and manage collaborative learning relationships with peers and academic staff.

LO4 - Be able to assess the impact of new theory, technology and practice on the discipline of marketing.

LO5 - Develop skills in the research, collection, and evaluation of academic sources.

LO6 - Be able to interpret theory and information-including some that have origins in different fields and traditions of research and theory; and to develop original concepts and theory.

Essay Assignment - Write an essay on given topic (5000 words).

Topic - "Select two disruptive technologies. Discuss how these technologies are influencing application of contemporary marketing theories to practice marketing today".

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Your papers should demonstrate -

1. That you have defined "what does disruptive technology mean? "and identified two disruptive technologies.

2. That you have identified key contemporary marketing theories that are relevant in the context of disruptive technologies.

3. That you have identified and read the key papers.

4. That you have identified the key ideas.

5. That you can demonstrate how disruptive technologies are used by marketers to deliver value.

6. That you can provide examples of good practice.

7. That you have independently found relevant further papers/readings in addition to the resources given.

8. That you have benefited from the discussions had in tutorials.

9. That you can develop your own ideas and conclusions from your reading and observations.

10. That you can provide full academic referencing using the Harvard Referencing system.

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