Develop a sales plan for a product or service

Program: Diploma in Business

Unit Name: Unit 20 Sales Planning and Operations

Level: Level 5

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Task 1
Question 1 Explain how personal selling supports the promotion mix
Question 2 Compare buyer behaviour and the decision making process in different situations
Question 3 Analyse the role of sales teams within marketing strategy

Task 3
Question 1 Explain how sales strategies are developed in line with corporate objectives
Question 2 Explain the importance of recruitment and selection procedures.
Question 3 Evaluate the role of motivation, remuneration and training in sales management
Question 4 Explain how sales management organise sales activity and control sales output
Question 5 Explain the use of databases in effective sales management.

Task 4
Question 1 Develop a sales plan for a product or service.
Question 2 Investigate opportunities for selling internationally
Question 3 Investigate opportunities for using exhibitions or trade fairs

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