Unit 2 Marketing Essentials

Unit 2 Marketing Essentials

Task 2a

2.1 Compare how EE Limited and another ocmpetitor apply the various elements of the extended marketing mix to the marketing planning process to achieve business objective.

Task 2b

2.2 A marketing plan to meet EE's marketing goals and objectives

2.3 Current Marketing Situation Analysis

2.4 Marketing Objectives

2.4.1 Marketing Strategy

2.4.2 Marketing Segmentation, targeting and positioning (STP)

2.4.3 Marketing Tactics & Action

2.4.4 Marketing Budget

2.4.5 Marketing Control

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