Unit 4 Marketing Principles

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Unit 4 Marketing Principles

Understand Marketing Principles with SWOT Analysis


1.1 Prepare a SWOT analysis for Starbucks and explain the importance of using SWOT analysis as marketing tool.

1.2 Present and evaluate the marketing objectives of Starbucks and explain how defining marketing objectives can help a business to develop marketing strategies. How does this contribute to the benefits of costs such as market orientation as customer satisfaction, desired quality, service or customer care, relationship marketing etc.

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