Unit 30 Internet Marketing - level 5 in business

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Unit Name: Unit 30 Internet Marketing

Level: level 5 in business

1.1 Explain the elements of internet marketing
1.2 Evaluate the internet marketing mix
1.3 Compare internet marketing tools - e-tools
1.4 Examine interactive order processing

2.1 Demonstrate the mechanics of search engine marketing
2.2 Write the copy for a suitable opt-in email marketing newsletter
2.3 Follow guidelines for best practice in online public relations
2.4 Demonstrate how businesses can use new digital media communities, e.g. file-sharing sites

3.1 Conduct secondary market research
3.2 Design an online survey
3.3 Demonstrate the use of electronic customer relationship marketing

4.1 Produce an outline internet marketing plan

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