Visitor Attraction Management Assignment
Qualification - BTEC Higher National Diploma in Business (Computing System and Design)
Unit number and title - Unit 20 Visitor Attraction Management
QFC Level - Level 4
Unit Code - R/601/1758
Purpose of this assignment
Visitor Attraction Management to gain understanding of visitor attractions, visitor types, impacts and tourist motivation theories, issues affecting its development process and management techniques and their impact on sustainability.
Visitor Attraction Management enable learners to to gain understanding of visitor attractions, visitor types, impacts and tourist motivation theories, issues affecting its development process and management techniques and their impact on sustainability.
||Assessment criteria for pass
|On successful completion of this unit a learner will:
||The learner can:
|LO1 Understand the scope and importance of visitor attractions
||1.1 discuss the overlap of visitor attractions in relation to particular types of attraction
|1.2 analyse the importance of different visitor attractions
|LO2 Understand visitor types, impacts and tourist motivation theories
||2.1 evaluate the needs and motivations of different visitor types
|2.2 evaluate impacts of tourism on visitor attractions
|2.3 analyse the effect of different theories of tourist motivation on the management of visitor attractions
|LO3 Understand issues affecting the development process in visitor attraction Management
||3.1 discuss processes and potential issues involved in the development of visitor attractions
|LO4 Understand the application of management techniques and their impact on sustainability
||4.1 analyse different visitor management strategies
|4.2 evaluate management techniques in relation to sustainability
You are working as a Tourism Consultant for a National Tourism Agency VisitBritain which plays a unique role in building England's tourism product and increasing the volume and value of tourism exports; while developing England and Britain's visitor economy. Working with a wide range of partners in both the UK and overseas, your mission is to grow the volume and value of inbound and domestic tourism across the nations and regions of Britain and to develop world-class English tourism product to support London's growth aspirations. You are required to write an article based on your visits to various attractions in London to be published in a travel and tourism journal. Your article should be in Word format and professionally structured with headings and subheadings, page numbers and relevant facts and figures. approx.
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction.
1.2 Analyse the importance of different visitor attractions.
You are still working as a Tourism Consultant with a National Tourism Agency VisitBritain and you have been asked to provide a management report that will encourage the marketing department to provide better-targeted product development for London Attractions.
2.1 evaluate the needs and motivations of different visitor types
2.2 evaluate impacts of tourism on visitor attractions in London
2.3 analyse the effect of different theories of tourist motivation on the management of visitor attractions
Your next task as a Tourism Consultant is to explore the development process for establishing a new visitor attraction and to give an oral presentation based on the visits to a range of visitor attractions and independent. Research. You need to provide PowerPoint slides/presentation notes/handouts addressing 3.1 below:
3.1 Discuss the processes and the potential issues involved in the development of visitor attractions
3.2 Your assessor may provide an observation record to confirm whether this has been achieved.
Based on a range of visitor attractions that you have visited as Tourism Consultant you need to explore the techniques available to managers of visitor attractions and how they can be used to achieve sustainability. Please provide a detailed management report addressing.
4.1 Analyse different visitor management strategies
4.2 Evaluate management techniques in relation to sustainability