Marketing in Travel and Tourism Assignment Help

Understand the principles and role of marketing, and gain skills to use the promotional mix in travel and tourism.

Previous || Next

Marketing in Travel and Tourism Assignment

Qualification - BTEC Higher National Diploma in Travel and Tourism

Unit number and title - Unit 5 Marketing in Travel and Tourism

QFC Level - Level 4

Unit Code - Y/601/1048

Purpose of this assignment

This Unit Marketing in Travel and Tourism Assignment enables learners to understand the concepts, principles and role of marketing and the marketing mix, and gain skills to use the promotional mix in travel and tourism.

Task 1

Scenario

Some of you will, one day, create your own/run business in the Travel, Tourism and/or hospitality industry. Examples of these sectors are hotels, B&B, restaurants, tourist destination and travel agencies. But before you do so, you need to acquire experience in the Marketing department in the Travel and tourism industry. You work as an Assistant Marketing Manager for a Tour Operator Thomas cook. The management wishes to create a summer 2018 holidays to visit Morocco and Egypt. Your Manager has asked you to write a management report assessing the following:

Address the case study above and answer the following

LO 1. Understand the concepts and principles of marketing in the travel and tourism sector
P1.1 Discuss the core concepts of marketing for the travel and tourism sector
P1.2 Assess the impact of the marketing environment on individual travel and tourism businesses with in Thomas Cook Group and tourist destinations with reference to Morocco and Egypt
P1.3 discuss the factors affecting consumer motivation and demand in the travel and tourism sector
P1.4 analyse the principles of market segmentation and its uses in marketing planning at Thomas Cook Group.

Task 2
You still work as an Assistant Marketing Manager for the same tour operator Thomas Cook. You have been asked to create a management report in relation to the summer 2018 holidays to Morocco and Egypt which addresses the following.

LO 2. Understand the role of marketing as a management tool in travel and tourism
P2.1- Analyse the importance of strategic marketing planning for a selected travel and tourism business (Thomas Cook) or tourist destination (either Morocco/Egypt).
P2.2- Discuss the relevance of marketing research and market information to managers in the travel and tourism sector with reference to Thomas Cook Group.
P2.3 - Assess the influence of marketing on society.

Task 3
Scenario

Thomas Cook is launching its summer 2018 holidays to Morocco and Egypt. You still work as an Assistant Marketing Manager for the same tour operator Thomas Cook. Your manager was to make a presentation to a group of travel and tourism students from UKCBC on the role of the marketing mix in travel and tourism sector. However, the manager is unable to make it due to illness and has not yet prepared the materials to be used for the presentation. Your manager has requested you togive an oral presentation to the students.You will need to prepare a pack which includes Power Points slides/presentation notes to be given to the students on the day of the presentation addressing the following:

LO 3. To understand the role of the marketing mix in the travel and tourism sector
P3.1 Discuss issues in the product, price and place elements of the marketing mix with reference to Thomas Cook's summer 2018 holidays to Morocco and Egypt
P3.2-Assess the importance of service sector mix elements to the travel sector
P3.3 Apply the concept of the total tourism product to an individual tourism business such as Thomas Cook

Your assessor may provide an observation record to confirm whether this has been achieved.

Task 4
Scenario

Thomas Cook will be launching its summer 2018 holidays promotional campaign to Morocco and Egypt. As an Assistant Marketing Manager you have been asked to produce a management report to assess the integrated nature and role of the promotional mix and plan and justify an integrated promotional campaign for Thomas Cook summer 2018 holidays to Morocco and Egypt.Learners are expected to produce a professional poster for the promotional campaign as part of the evidence to be presented in a management report to a senior marketing manager at Thomas Cook.

Address the above case scenario for the purpose and answer the following:

LO4: Be able to use the promotional mix in travel and tourism
P4.1 Assess the integrated nature and role of the promotional mix
P4.2 Plan and justify an integrated promotional campaign for Thomas Cook summer 2018 holidays. Learners are expected to produce a poster for an integrated promotional campaign.

Assessment criteria

Learning Outcome

Assessment Criteria

In this assessment you will have the opportunity to present evidence that shows you are able to:

LO 1: Understand the concepts and principles of marketing in the travel and tourism sector

1.1

Discuss the core concepts of marketing for the travel and tourism sector

1.2

Assess the impact of the marketing environment on individual travel and tourism businesses and tourist destinations

1.3

Discuss the factors affecting consumer motivation and demand in the travel and tourism sector

1.4

Analyse the principles of market segmentation and its uses in marketing planning

L02: Understand the role of marketing as a management tool in the travel and tourism

2.1

Analyse the importance of strategic marketing planning for a selected travel and tourism business or tourist destination

2.2

Discuss the relevance of marketing research and market information to managers in the travel and tourism sector

2.3

Assess the influence of marketing on society

L03: Understand the role of the marketing mix in the travel and tourism sector

3.1

discuss issues in the product, price and place elements of the marketing mix

3.2

Assess the importance of service
sector mix elements to the travel and tourism sector

 

3.3

Apply the concept of the total tourism product to an individual tourism business or tourist destination

LO 4: Be able to use the promotional mix in travel and tourism

4.1

Assess the  integrated nature and role of the promotional mix

4.2

Plan and justify an integrated promotional campaign for a travel and tourism business or destination

RELATED COURSES & ASSIGNMENT SERVICE!!

COMMENTS(0)

LEAVE A COMMENT


Captcha

 

 

Are You Looking for Marketing in Travel and Tourism Assignment Help?

Not every person can set up the task according to the desires for the teacher, as one needs through information about the subject, sufficient time for subject research and gauge to make the assignments in a well-characterized way! On the off chance that these issues inconveniences you or you discover absence of time and learning to set up the assignments in the all around characterized way then mate. We are Miracleskills, first class task composing brands that has been putting forth extraordinary reviews from the previous quite a long while and during this term, we have helped a huge number of understudies with the assignments. Along these lines, on the off chance that you have been searching for Marketing in Travel and Tourism Assessment Help, at that point you are completely at the correct spot, we have the mastery of several years in offering assignments in this field. 

Marketing in Travel and Tourism is all about the study of the marketing techniques which are used to promote a place in the global market.

WE WILL HELP YOU SCORE TOP GRADES IN THE MARKETING IN TRAVEL AND TOURISM ASSIGNMENTS 

With us you will get free updates well within the applicable time-frame 

There are times when an understudy is required to present the task well with the time span that is too short like 3-4 hours, in those conditions, if an understudy comes to us for Marketing in Travel and Tourism Assessment Help, we make it sure that the understudy feels soothed and simple. Additionally, we give free updates of the advancements made in the assignments. 

With us you will get quality at reasonable expense 

We appreciate, what does "quality" connotes for an understudy who is also stressed over the "cost" of the organization, considering both these parameters we have restricted out our organizations to address all of your issues. We grasp that being an understudy it's too difficult to even think about evening consider paying more than the open spending plan, therefore we have kept the sticker cost of our Marketing in Travel and Tourism Assignment Help benefits as low as possible. 

100 percent intriguing and copyright encroachment free write-ups 

On the off chance that you are chosen for our Marketing in Travel and Tourism Assessment Help, be ensured that all your own information are stayed cautious with us. We as needs be ensure 100 percent grouping of all of your nuances, keeping it impeccable by any untouchable. As referenced beforehand, we are clear with the idea of the write-up organized under Marketing in Travel and Tourism Assignment Help, thus, we make it without question that the write-up that is offered to you is high check. Further, all of our works are checked for copyright infringement by methods for Turnitin programming. In this way, the write-up that is given to you is 100 percent intriguing and copyright encroachment free 

We provide complete assistance to the clients 

We are worried about the "time" that you communicated us, as such we make it an early transport of the write-up under Marketing in Travel and Tourism Assignment Help, keeping up a key separation from any kind of deferment. Further, these audits are given to you well advancement of time with the objective that you get adequate chance to encounter the write-up carefully and hit us up in case you need any changes in it. With us, you need not to overpay for the alterations in the write-up that you may require under Marketing in Travel and Tourism Assessment Help, thusly, we re-try the entire undertaking in a similar way as you need. Further, we give you sensational "after organizations" among them "Live Chat Support" is obvious, so you can approach us at whatever point of the day for any kind of assistance that you may require at whatever point of the day, paying little respect to whether it's every day or night, our pros are available relentless. 

How to avail our Marketing in Travel and Tourism Assignment Writing services? 

Simply you need to fill in a short order form, comprising of all the details like the name of the topic, your personal details, payment details, etc. After this, we will provide you the best suitable Quotation to you. Once you confirm the services, we will start working on it and provide the write-up well within the available time frame.