Evaluate the current trends in that market

Unit 54 Business Skills for Proposals and Pitches - BTEC Higher National Diploma In Business

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Task 1:

Question a) Conduct market research in a particular business area using appropriate online resources including market and industry reports.

Question b) Select one market and evaluate the current trends in that market.

Question c) Within that market choose a particular product or a service and analyse its strength and weaknesses.

Task 2:

Question a) For your selected product/service analyze the macro-environment through the use of a PESTEL analysis.

Question b) For your selected product/service select a target market through the process of market segmentation.

Question c) For your selected product/service analyze the micro-environment through the use of Porter's five forces analysis.

Question d) Based on the research that you've conducted, justify the suitability and feasibility of this strategy.

Task 3:

Question a) Pre-meeting communication

Question b) Participating in a formal meeting and presenting a proposal

Question c) Produce a brief but formal record of a meeting

Question d) Critical Evaluation

Task 4:

Question b) Critical Evaluation

Unit 54 Business Skills for Proposals and Pitches is a core unit of the BTEC Higher National Diploma in Business. It aims to develop students' skills in writing proposals and delivering pitches to secure business opportunities.

The assignment for this unit typically requires students to develop a proposal and pitch for a new product, service, or business venture. Students must demonstrate their understanding of the following key areas:

Market analysis: Students must be able to identify and analyze their target market, and assess the potential demand for their product or service.
Business planning: Students must be able to develop a comprehensive business plan that outlines their strategy, marketing, financial projections, and risk management strategies.
Proposal writing: Students must be able to write a clear and concise proposal that outlines the benefits of their product or service, and persuasively argues why the target market should invest in it.
Pitching: Students must be able to deliver a professional and engaging pitch that effectively communicates the key messages of their proposal.

The assignment can be challenging, but it is an excellent opportunity for students to develop and demonstrate their business skills. It is also a valuable experience for students who are planning to start their own business or pursue a career in sales or marketing.

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