Market Environment Assignment - Business Environment Assignment


A company that has been highly successful in a developing country now believes that is products and methods may also prove popular and effective on wider, even global, basis. As a step in this development, It is considering setting up a production facility in England. If this venture works well, it plans to roll out distribution across the European Union.

It is intended that you will be appointed as the first new Area Manager (Europe). Before this happens, however, you are asked to prepare a Report on the Business Environment in England. This report may be in any format you think suitable, but it is important that you deal with all the issues or topics given below.

The Senior Management of the company will judge how useful you report is, and use it as part of the decision on your promotion. Criteria for assessment and characteristics of reports at passable, merit and distinction levels are given later below.

Task 1: Business Organizational Purpose
You should:

1.1 Identify the purpose of different types of organisation in England;

1.2 Describe the extent to which the organisation will meet the objectives of different stakeholders; and

1.3 Explain the responsibilities of the organisation and strategies employed to meet them.
(This provides evidence for Learning Outcome 1; Assessment Criteria 1.1, 1.2, & 1.3)

Task 2: Nature of the National Environment
You should:

2.1 Explain generally how economic systems attempt to allocate resource effectively;

2.2 Assess the impact of fiscal and monetary policy on business organizations and their activities, with special reference to the national environment in England; and

2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities you expect of your production company in England.
(This provides evidence for Learning Outcome 2; Assessment Criteria 2.1, 2.2 & 2.3)

Task 3: Organisation Behaviour in the Market Environment
You should:

3.1 Explain generally how market structures determine the pricing and output decisions of businesses;

3.2 Illustrate the way in which market forces shape organizational responses using a range of example, with special reference to market forces in England and how they may shape the responses of the planned production company in England; and

3.3 Judge how the business and culture environment in England shape the behaviour of you planned Production Company.
(This provides evidence for Learning Outcome 3; Assessment Criteria 3.1, 3.2 & 3.3)

Task 4: Assessment of Global Factors shaping Business Activity in England
You should:

4.1 Discuss the significance of international trade to UK business organisations;

4.2 Analyse the impact of current global factors on UK business organisations; and

4.3 Evaluate the impact of policies of the European Union on UK business organisations, with special reference to your planned production company in England.
(This provides evidence for Learning Outcome 4; Assessment Criteria 4.1, 4.2 & 4.3)







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