Unit 2 Marketing Mix - Level 4

Unit 2 Marketing Mix - Level 4 Diploma in Business (Marketing)

Task 1 Driving a hard bargain

1.1 Explain the various elements of marketing process.

1.2 Evaluate the benefits and costs of a marketing orientation for a selected organization.

Task 2 The next management meeting

2.1 Show macro and micro environment factors which influence marketing decisions.

2.2 Propose segmentation criteria to be used for products in different markets.

2.3 Choose a targeting strategy for a selected product/service.

2.4 Demonstrate how buyers' behavior affects marketing activities in different buying situations.

2.5 Propose new positioning for as elected product/service.

Task 3 Your new role

3.1 Explaining how products are developed to sustain competitive advantage.

3.2 Explaining how distribution is arranged to provide customer convenience.

3.3 Explaining how prices are set to reflect an organization's objectives and market conditions.

3.4 Explaining how promotional activity is integrated to achieve marketing objectives.

3.5 Analyzing the additional elements of the extended marketing mix.

Task 4 The job interview

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