Explanation of the organisation of the advertising and promotions industry

BTEC Higher National Diploma In Business (Marketing) - Unit 18 Advertising & Promotion - level 4

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Task 1:

Question 1 The communication process applies to advertising and promotion of the Westfield Shopping Complex

Question 2  Explanation of the organisation of the advertising and promotions industry

Task 2:

Question 1 The role of advertising in an incorporated promotional strategy for a business

Question 2 Concept of branding and discuss how it can be used to strengthen a business or product

Question 3 Identification and review of the creative aspects of advertising

Question 4 Ways of working with advertising agencies

Task 4:

Question 5 The integration of promotional techniques into a promotional strategy for Westfield

Question 6 Planning of the incorporation of promotional methods into the promotional strategy for a business

Question 7 Process for the formulation of a budget for an incorporated promotional strategy

Question 8 Adequate methods for measuring campaign effectivenessUnderstanding the Assignment:

Learning Outcomes: First, identify the specific learning outcomes you need to address. This will guide your research and ensure you're hitting the key points.

Assignment Type: Is it an essay, report, case study, or something else? Knowing the format will help you structure your work effectively.

Key Concepts to Explore:

The communication process in advertising and promotion: Analyze how messages travel from advertisers to consumers through different channels.

The organization of the advertising and promotions industry: Understand the roles of agencies, media owners, and other stakeholders.
Regulations in advertising and promotion: Explore ethical considerations and legal requirements for various promotional activities.
Current trends in advertising and promotion: Discuss the impact of technology, social media, and personalization on promotional strategies.

Applying Your Knowledge:

Choose a specific business or product: Analyze their current advertising and promotion mix. Identify strengths and weaknesses, and suggest improvements.

Develop a promotional campaign: Create a plan for a new or existing product, considering budget, target audience, and media channels.

Evaluate the effectiveness of promotional activities: Discuss metrics for measuring success and how to track campaign performance.

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Advertising & Promotion explores the strategies and techniques used by businesses to communicate with their target audience, build brand awareness, and drive sales. This unit delves into the various aspects of advertising, including its goals, target markets, media channels, and creative development. Additionally, it covers the role of sales promotion, public relations, and digital marketing in a comprehensive promotional mix.

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