Unit 8 Marketing in Hospitality - level 4 in business

Unit 8 Marketing in Hospitality - level 4 in busines

Task 1

a) Analyze the environment that the national trust operates in. Conduct this analysis using SWOT and PESTLE analysis.

b) Highlight the National Trust relevance and its rationale for developing different market segments.

Task 2 - L02-2.1

Apply your knowledge of the marketing mix to at least two products/services that the National Trust provides ensure you cover each area of the marketing mix and outline the importance of the marketing mix to the National Trust and the industry in which they operate.

Task 3 - L02 -2.2

Based upon your above findings conduct a detailed analysis of the pricing strategies used by the National Trust and the industry (i.e. compare with competitors).

Task 4 - LO3 -3.1, 3.2, 3.3.

a. Focusing on the promotional mix plan an advertising campaign for a product/service that the National Trust provides. Ensure you produce a poster along with your advertising campaign plan that is aimed at sales promotion; you must outline a clear strategy for promotion within the advertising campaign. LO3 - AC 3.1, 3.2

b. Using the AIDA model analyse the role sales promotion and public relations play within promotional mix for the National Trust. L03 3.3

TASK 5- L04- AC 4.1, 4.2, 4.3, 4.4

a. Design a questionnaire that will act as a marketing survey which will assess the effectiveness of your advertising campaign, the aim of the survey should be to evaluate the suitability of the approach for promotion you have selected in Task 4.

b. Present the results of the marketing survey and discuss the relevance of market research. L04 - AC 4.1

c. Evaluate the marketing plan developed earlier based upon the result of the marketing survey and make recommendations and reflect upon your understanding of Marketing in Hospitality. LO4 - AC 4.4

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