Explain the role of IT in services marketing management

BTEC Higher National Diploma In Business (Marketing) - Unit 41 Contemporary Issues in Marketing Management - level 5

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Task 1:

Question 1 Explain the concept of knowledge management and its role in relationship marketing.

Question 2 Explain the ways that ICT can support the customer relationship management process in a particular organisation.

Question 3 Describe the benefits of customer relationship management in a selected organisation.

Question 4 Make justified recommendations for the improvement in customer relationship management for a selected organisation.

Task 2:

Question 1 Carry out a stakeholder analysis for a voluntary sector and a public sector.

Question 2 Describe the nature of the relationships with customers within two selected not-for-profit organisations

Question 3 Compare methods used in marketing within the public, private and voluntary sectors.

Question 4 Explain the key issues involved in marketing in a selected virtual organisation.

Task 3:

Question 1 Describe the use of the extended marketing mix in a selected service sector business.

Question 2 Explain how the product/service mix can be used to enhance value for the customer and organisation.

Question 3 Explain how difficulties peculiar to the marketing of services can be overcome with reference to a particular organisation.

Question 4 Explain the role of IT in services marketing management in a selected organisation.

Task 4:

Question 1 Explain some of the current issues of ethical and social concern to marketers in a particular industry.

Question 2 Explain the concept of CSR with reference to a particular organisation.

Question 3 Evaluate the role played by a selected pressure group in influencing ethical and social marketing policies for a selected organisation.

Question 4 Evaluate the role played by published or broadcast media in influencing ethical and social marketing policies for a selected organisation.

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