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Unit 41 Contemporary Issues in Marketing Management - level 5

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BTEC Higher National Diploma In Business (Marketing) - Unit 41 Contemporary Issues in Marketing Management - level 5

Task 1:

1.1 Explain the concept of knowledge management and its role in relationship marketing.

1.2 Explain the ways that ICT can support the customer relationship management process in a particular organisation.

1.3 Describe the benefits of customer relationship management in a selected organisation.

1.4 Make justified recommendations for the improvement in customer relationship management for a selected organisation.

Task 2:

2.1 Carry out a stakeholder analysis for a voluntary sector and a public sector.

2.2 Describe the nature of the relationships with customers within two selected not-for-profit organisations

2.3 Compare methods used in marketing within the public, private and voluntary sectors.

2.4 Explain the key issues involved in marketing in a selected virtual organisation.

Task 3:

3.1 Describe the use of the extended marketing mix in a selected service sector business.

3.2 Explain how the product/service mix can be used to enhance value for the customer and organisation.

3.3 Explain how difficulties peculiar to the marketing of services can be overcome with reference to a particular organisation.

3.4 Explain the role of IT in services marketing management in a selected organisation.

Task 4:

4.1 Explain some of the current issues of ethical and social concern to marketers in a particular industry.

4.2 Explain the concept of CSR with reference to a particular organisation.

4.3 Evaluate the role played by a selected pressure group in influencing ethical and social marketing policies for a selected organisation.

4.4 Evaluate the role played by published or broadcast media in influencing ethical and social marketing policies for a selected organisation.


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