HIRE PROFESSIONAL TUTORS FROM MIRACLESKILLS.COM AND GET BEST QUALITY UNIT 23 INTEGRATED MARKETING COMMUNICATIONS ASSIGNMENT HELP AND PEARSON BTEC LEVELS 4 AND 5 HIGHER NATIONALS IN BUSINESS ASSESSMENT HELP SERVICES!

Qualification - Pearson BTEC Levels 4 and 5 Higher Nationals in Business

Unit Name - Integrated Marketing Communications

Unit Number - Unit 23

Level - Level 5

Unit code - L/508/0535

Unit Credit - 15

Assignment Title - Integrated Marketing Communications

Learning Outcome 1: Evaluate different marketing channels and how they serve communication objectives.

Learning Outcome 2: Devise communication objectives and justify appropriate channel selection and integration.

Learning Outcome 3: Design and produce content appropriate to the channel and communication objectives.

Learning Outcome 4: Demonstrate the ability to critically evaluate a case study involving communication strategy, channel choice and creative content.

MOST RELIABLE AND TRUSTWORTHY UNIT 23 INTEGRATED MARKETING COMMUNICATIONS - PEARSON BTEC LEVELS 4 AND 5 HIGHER NATIONALS IN BUSINESS ASSIGNMENT HELP SERVICES AT YOUR DOORSTEPS!

Introduction - This unit is designed to develop students' knowledge and understanding of marketing communications and the techniques used. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including promotions that they are likely to encounter in their daily lives.

An organisation may create and develop a revolutionary new product or service. However, they need to use the most appropriate methods of promoting it to their target audience - this is the role of marketing communications. We encounter hundreds of promotions every waking day of our lives and the challenge for marketers is to be able to cut through the multitude of communications to deliver and reinforce the association with the brand.

The knowledge, understanding and skill sets that students will gain on successfully completing this unit will enhance their career opportunities, whether setting up their own business or employed by an organisation.

Essential Content

1. Different channels of marketing communications:

Definitions of marketing communications.

The importance of marketing communications both within and across organisations as well as to the various stakeholders with a prime focus on customers.

Defining objectives and how they relate to the business.

How they serve communication objectives:

The importance of integration - value to the business and maximising resources.

The role of marketing communications in promoting and developing brands: awareness, associations, perceptions and building customer loyalty.

Ethical issues in marketing communications: advertising to children, pressure selling techniques, 'greenwashing' and privacy.

SAVE YOUR HIGHER GRADE WITH ACQUIRING UNIT 23 INTEGRATED MARKETING COMMUNICATIONS ASSIGNMENT HELP & QUALITY ASSESSMENT HELP SERVICES OF MIRACLESKILLS.COM

2. Communication objectives:

Setting the communication objectives in relation to marketing and business objectives.

Linking communication and business objectives to the product life-cycle.

The role of budgeting in IMC.

Defining and exploring the communications planning process.

Channel selection and integration:

Creating a schedule and communications plan.

Identifying the most appropriate channel selection and rationale.

Marketing communications mix: advertising, sales promotion, public relations, sponsorship, direct marketing, exhibitions and trade fairs, personal selling, social media, product placement, merchandising, ambient media.

Digital platforms, including webpages, podcasts, Twitter feeds, multimedia news releases, blogs.

3. Appropriate design and content:

Colours and symbols as brand building tools.

The importance of visual art design, typography and page layout.

Website design and development with e-commerce capabilities.

Creativity in marketing communications activities and different strategic approaches: product/consumer orientated, think/feel/do approaches.

Regulations and marketing communications.

4. Monitoring and evaluation:

Monitoring and evaluating marketing communications plans and operations.

Ways of measuring and evaluating a marketing communications plan.

Linking measuring and evaluation to the overall marketing and business objectives and strategy.

ORDER NEW UNIT 23 INTEGRATED MARKETING COMMUNICATIONS ASSIGNMENT AND GET UNIQUE SOLUTION WITH PROPER REFERENCING.

RELATED COURSES & ASSIGNMENT SERVICE!!


COMMENTS(0)

LEAVE A COMMENT


Captcha

 

 

Are You Looking for Integrated Marketing Communications Assignment Help?


Access Pearson BTEC Levels 4 and 5 Higher Nationals in Business Assignment Help Services of Miracleskills.com!

  • Unit 1 Business and the Business Environment Assignment Help
  • Unit 2 Marketing Essentials Assignment Help
  • Unit 3 Human Resource Management Assignment Help
  • Unit 4 Management and Operations Assignment Help
  • Unit 5 Management Accounting Assignment Help
  • Unit 6 Managing a Successful Business Project Assignment Help
  • Unit 9 Entrepreneurship and Small Business Management Assignment Help
  • Unit 10 Financial Accounting Assignment Help
  • Unit 35 Developing Individuals, Teams and Organisations Assignment Help