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Unit 22 Planning PR And Promotion Campaign for Tourism - level 5

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BTEC Higher National Diploma In Travel And Tourism - Unit 22 Planning PR And Promotion Campaign for Tourism - level 5

Task 1:

A) Public relations and its role and scope as a promotional tool in tourism

B) Analysis of the various publics or target audiences, of existing as well as potential stakeholders

Task 2:

Undertake an audit of the internal and external environments within the context of setting relevant goals and objectives for the campaign using a range of PR and promotion skills

Application of various skills of PR in tourism

Task 3: Develop a public relation plan with appropriate promotional objectives from task 2 and develop and review relevant strategies to achieve the PR objectives

A) Identification and analysis of various media appropriate for PR campaign for your chosen firm and assess the relationship between public relations in the travel and tourism sector and the media

B) Apply your PR and promotional skills and evaluate the effectiveness of the chosen media for the use in the chosen travel and tourism organization


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