Q

Explain the organisation of the advertising and promotions

Unit 18 Promotion and Advertising in Marketing Assignment Help - Unit 18 Promotion and Advertising in Marketing, Level 4 BTEC HND in Business
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Program: BTEC Higher National Diploma in Business

Unit Name: Unit 18 Promotion and Advertising in Marketing

Level: Level 4

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Task-1
Understand the scope of marketing communications

Question 1 Explain the communication process that applies to advertising and promotion
Question 2 Explain the organisation of the advertising and promotions
Question 3 Assess how promotion is regulated?
Question 4 Examine current trends in advertising and promotion, including the impact of information communication technology ICT

Task 3
Question 1 Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product
Question 2 Evaluate other techniques used in below-the-line promotion

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Task 4
Question 1 Follow an appropriate process for the formulation of a budget for an integrated promotional strategy?
Question 4 Use appropriate techniques for measuring campaign effectiveness.

Unit 18, focusing on Promotion and Advertising within Marketing, delves into the crucial strategies businesses employ to communicate with their target audiences. This unit typically explores the various elements of the promotional mix, including advertising, public relations, sales promotion, and direct marketing, and how they contribute to achieving marketing objectives. It examines the communication process, the development of effective advertising campaigns, and the evaluation of promotional activities. Furthermore, it often covers the ethical considerations surrounding advertising and promotion, and how businesses adapt their strategies to different market segments and evolving consumer behaviors. In essence, this unit provides a comprehensive understanding of how organizations utilize promotional tools to build brand awareness, generate demand, and foster customer relationships.

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