Q

Explain the organisation of the advertising and promotions

Unit 18 Promotion and Advertising in Marketing Assignment Help - Unit 18 Promotion and Advertising in Marketing, Level 4 BTEC HND in Business
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Program: BTEC Higher National Diploma in Business

Unit Name: Unit 18 Promotion and Advertising in Marketing

Level: Level 4

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Task-1
Understand the scope of marketing communications

Question 1 Explain the communication process that applies to advertising and promotion
Question 2 Explain the organisation of the advertising and promotions
Question 3 Assess how promotion is regulated?
Question 4 Examine current trends in advertising and promotion, including the impact of information communication technology ICT

Task 3
Question 1 Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product
Question 2 Evaluate other techniques used in below-the-line promotion

Task 4
Question 1 Follow an appropriate process for the formulation of a budget for an integrated promotional strategy?
Question 4 Use appropriate techniques for measuring campaign effectiveness.

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