MS70087E - Global Marketing and Digital Business Assignment Help

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MS70087E - Global Marketing and Digital Business Assignment, Level: 7,  University of West London, UK

Learning Outcomes - On completion of this module, the students will be able to:

LO1. Critically analyse data concerning complex marketing problems and opportunities by applying major global marketing theories and concepts; and develop realistic and original solution to the problems.

LO2. Identify the key cultural factors and the nature of their impact on global marketing.

LO3. Evaluate the opposing arguments for standardising or adaptation of the elements of the marketing mix in different markets and countries.

LO4. Select and apply global marketing and digital business concepts to a real-world organisation.

LO5. Understand the meaning and scope of digital business and e-commerce; and summarizing the main reasons for adoption of digital business.

LO6. Identify the need for a separate digital business and digital marketing strategy supported by the creation of a digital marketing plan which intends to implement the digital marketing strategy.

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Assessment 1 - Individual Report

Briefing: Carry out an analysis of a global marketing and online business of an organisation of your choice based on a specific host country.

Criteria -

I. The organisation must have its operations spread internationally

II. The organisation must have an online presence (online business, social media etc.)

III. The organisation must belong to one of the following categories/industries

A. Retail

B. Consumer electronics

C. Fintech

D. Supermarket

E. Real Estate

F. Any other of your choice as agreed by your tutor

Note - Word Count: 2,500 words.

Report Format -

1. Introduction

2. Organisational Profile and Industry Analysis

3. Situational Analysis (External and Internal)

4. Level of Analysis and Synthesis (Models/theories and Marketing Activities)

5. Online Activities and Recommendations

6. Use of Literature Showing Knowledge and Understanding including Referencing

7. Presentation

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Assessment 2 - Group Digital Marketing Plan Pitch

Briefing: Formulate an online marketing plan based on the analysis conducted in assessment 1. Choose a new country for the company as a proposed market for the implementation of the plan.

Pitch Style: As a group, select the most appropriate method for the pitch such as PowerPoint, video, product demonstration etc. Use of graphics and visuals is highly recommended.

Criteria -

1. Effective and persuasive presentation of the pitch to a panel.

2. The pitch should be logically organised and flows easily through introduction and arguments to the conclusion.

3. The delivery method is suitable for the audience and topic. The use of appropriate media/visual aids/ supporting materials. Any graphics/background/media used are clearly displayed and add value and interest to the pitch.

4. All group members are required to participate equally during the pitch. Members should be comfortable and knowledgeable about their topic.

Note - Pitch Duration: 20 minutes.

The pitch should include the following:

1. An introduction

2. Choice of market entry method for a specific country

3. Use of SOSTAC digital marketing plan (or any suitable framework)

4. Ensure the plan is ethical

5. A conclusion.

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