Global Marketing and Digital Business Assignment Help

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MS70087E - Global Marketing and Digital Business Assignment, Level: 7

Comprehensive Global Business Environment Assignment Assistance - In-depth Analysis of Key Influential Factors and Strategic Complexities for Thriving in the Global Market Landscape.

Learning Outcomes - On completion of this module, the students will be able to:

LO1. Critically analyse data concerning complex marketing problems and opportunities by applying major global marketing theories and concepts; and develop realistic and original solution to the problems.

Answer: To effectively address complex marketing challenges and capitalize on opportunities, a rigorous analysis of data is essential. By applying major global marketing theories and concepts, such as Porter's Five Forces, PESTEL analysis, and the marketing mix (4Ps), we can gain a deeper understanding of the competitive landscape, external factors, and target market dynamics. Through critical examination of data, we can identify underlying trends, patterns, and potential risks. This analysis enables us to develop innovative and realistic solutions that align with both business objectives and consumer needs. By leveraging the insights derived from data analysis and theoretical frameworks, we can create effective marketing strategies that drive growth and success in today's competitive global market.

LO2. Identify the key cultural factors and the nature of their impact on global marketing.

Answer: Cultural factors play a pivotal role in global marketing, shaping consumer behavior, preferences, and perceptions. Key cultural elements include values, beliefs, customs, traditions, language, and social norms. These factors can significantly influence product design, branding, messaging, and distribution strategies. For instance, differences in values can affect product preferences (e.g., emphasis on individualism vs. collectivism), while language barriers can impact communication effectiveness. Understanding and adapting to these cultural nuances is crucial for successful global marketing initiatives. Failure to consider cultural factors can lead to marketing blunders, brand damage, and missed opportunities. By carefully analyzing cultural contexts and tailoring marketing efforts accordingly, businesses can foster meaningful connections with consumers worldwide and achieve long-term success.

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LO3. Evaluate the opposing arguments for standardising or adaptation of the elements of the marketing mix in different markets and countries.

Answer: The decision to standardize or adapt elements of the marketing mix (product, price, place, and promotion) across different markets and countries is a complex one, influenced by various factors. Standardization can lead to cost efficiencies, a strong global brand image, and improved quality control. However, it may not account for cultural differences, regulatory variations, or competitive landscapes. On the other hand, adaptation can better address local preferences, comply with regulations, and respond to specific market conditions. However, it can be more expensive and may dilute the global brand image. The optimal approach often lies in a combination of standardization and adaptation, carefully considering factors such as product innovation, cultural sensitivity, and market maturity. By balancing the benefits of consistency and flexibility, businesses can create effective global marketing strategies that resonate with diverse consumers and achieve long-term success.

LO4. Select and apply global marketing and digital business concepts to a real-world organisation.

LO5. Understand the meaning and scope of digital business and e-commerce; and summarizing the main reasons for adoption of digital business.

Answer: Digital business and e-commerce have revolutionized the way businesses operate and interact with customers. Digital business encompasses a broad range of activities, including online sales (e-commerce), digital marketing, social media engagement, and data analytics. E-commerce, specifically, refers to the buying and selling of goods and services over the internet. The adoption of digital business has been driven by several key factors: increased accessibility to the internet, growing consumer demand for online shopping and digital services, cost-effectiveness compared to traditional brick-and-mortar operations, global reach and the ability to tap into new markets, and data-driven insights that enable businesses to better understand and serve their customers.

LO6. Identify the need for a separate digital business and digital marketing strategy supported by the creation of a digital marketing plan which intends to implement the digital marketing strategy.

Answer: The need for separate digital business and digital marketing strategies, supported by a digital marketing plan, arises from the unique characteristics and challenges of the digital landscape. Unlike traditional marketing, digital marketing requires specialized knowledge, tools, and tactics to effectively reach and engage online audiences. A separate digital business strategy outlines the overall digital direction of the organization, including goals, target markets, and value proposition. A digital marketing strategy, in turn, focuses on specific tactics and channels to achieve these goals, such as search engine optimization (SEO), social media marketing, content marketing, and email marketing. A well-crafted digital marketing plan provides a roadmap for implementing the strategy, outlining budgets, timelines, and key performance indicators (KPIs) to measure success. By having distinct digital business and marketing strategies, supported by a comprehensive plan, organizations can optimize their online presence, drive customer acquisition and retention, and achieve their digital objectives.

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Assessment 1 - Individual Report

Briefing: Carry out an analysis of a global marketing and online business of an organisation of your choice based on a specific host country.

Criteria -

I. The organisation must have its operations spread internationally

II. The organisation must have an online presence (online business, social media etc.)

III. The organisation must belong to one of the following categories/industries

A. Retail

B. Consumer electronics

C. Fintech

D. Supermarket

E. Real Estate

F. Any other of your choice as agreed by your tutor

Note - Word Count: 2,500 words.

Report Format -

1. Introduction

2. Organisational Profile and Industry Analysis

3. Situational Analysis (External and Internal)

4. Level of Analysis and Synthesis (Models/theories and Marketing Activities)

5. Online Activities and Recommendations

6. Use of Literature Showing Knowledge and Understanding including Referencing

7. Presentation

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Assessment 2 - Group Digital Marketing Plan Pitch

Briefing: Formulate an online marketing plan based on the analysis conducted in assessment 1. Choose a new country for the company as a proposed market for the implementation of the plan.

Pitch Style: As a group, select the most appropriate method for the pitch such as PowerPoint, video, product demonstration etc. Use of graphics and visuals is highly recommended.

Criteria -

1. Effective and persuasive presentation of the pitch to a panel.

2. The pitch should be logically organised and flows easily through introduction and arguments to the conclusion.

3. The delivery method is suitable for the audience and topic. The use of appropriate media/visual aids/ supporting materials. Any graphics/background/media used are clearly displayed and add value and interest to the pitch.

4. All group members are required to participate equally during the pitch. Members should be comfortable and knowledgeable about their topic.

Note - Pitch Duration: 20 minutes.

The pitch should include the following:

1. An introduction

2. Choice of market entry method for a specific country

3. Use of SOSTAC digital marketing plan (or any suitable framework)

4. Ensure the plan is ethical

5. A conclusion.

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