Changing approach to marketing planning

Unit 2 Marketing Essentials - Tommy Hilfiger - Level 4 Diploma In Business

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Task 1:

Question 1 changing approach to marketing planning:

Question 2 Evaluate Hilfiger's capability for planning its future marketing activity:

Question 3 Examine techniques for organisational auditing and for analysing external factors that affect marketing planning:

Question 4 Carry out organisational auditing and analysis of external factors that affect marketing planning in a given situation:

Task 2:

Executive summary:

Question 1 Write a marketing plan for a product or a service.

Question 2 Explain why marketing planning is essential in the strategic planning process for an organisation.

Question 3 Examine techniques for new product development.

Question 4 Justify recommendations for pricing policy, distribution and communication mix.

Question 5 Explain how factors affecting the effective implementation of the marketing plan have been taken into account.

Task 3:

Question 1 Explain how ethical issues influence marketing planning:

Question 2 Analyse examples of how organisations respond to ethical issues.

Question 3 Analyse examples of consumer ethics and the effect it has on marketing planning.

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