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Unit 2 Marketing Essentials - Tommy Hilfiger

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Unit 2 Marketing Essentials - Tommy Hilfiger

Task 1:

1.1 changing approach to marketing planning:

1.2 Evaluate Hilfiger's capability for planning its future marketing activity:

1.3 Examine techniques for organisational auditing and for analysing external factors that affect marketing planning:

1.4 Carry out organisational auditing and analysis of external factors that affect marketing planning in a given situation:

Task 3:

Executive summary:

3.1 Write a marketing plan for a product or a service.

3.2 Explain why marketing planning is essential in the strategic planning process for an organisation.

3.3 Examine techniques for new product development.

3.4 Justify recommendations for pricing policy, distribution and communication mix.

3.5 Explain how factors affecting the effective implementation of the marketing plan have been taken into account.

Task 4:

4.1 Explain how ethical issues influence marketing planning:

4.2 Analyse examples of how organisations respond to ethical issues.

4.3 Analyse examples of consumer ethics and the effect it has on marketing planning.


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