Unit 4 Macro And Micro Environmental Factor - Level 5

Unit 4 Macro And Micro Environmental Factor - Level 5 Diploma in Business (Marketing)

Task 1

1.1 Explain the various elements of the marketing process

1.2 Discuss the benefits of cost and marketing orientation for a selected organisation

Task 2

2.1 Show the micro and macro environmental factors that influence marketing decisions.

2.2 Propose segmentation criteria to be used for marketing of different products

2.3 Choose a targeting strategy for the right type of products and services.

2.4 Show how buyer behaviour affects the different marketing activities according to the various buying behaviour.

2.5 Propose new positioning for the selected product or service

Task 3

3.1 Explain how products are developed to sustain competitive advantage

3.2 Explain how distribution is arranged to meet customer convenience

3.3 Explain how prices are set to meet organisational goals and objectives

3.4 Explain how promotional activities are integrated to achieve marketing objectives

3.5 Analysing the elements of the extended marketing mix

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