Unit 41 Contemporary Issues in Marketing Management - Level 5

Unit 41 Contemporary Issues in Marketing Management - Level 5 (Diploma in Business)

Task 1

Introduction: CIMM Customer relationship management assignment

1.1 knowledge management and its role in relationship marketing

1.2 The ways how Information and Communication Technologies (ICT) supports the customer relationship management (CRM) in particular organization

1.3 Benefits of CRM in D & D enterprises similar to other organization

1.4 Justify the recommendations for the improvement in CRM for the selected organization

Task 2

Introduction: Stakeholder's analysis by taking the voluntary sector and public sector organization

2.1 Carry out a stakeholder analysis for a voluntary sector and a public sector organization

2.2 The nature of the relationships with customer within two selected not-for-profit organizations

2.3 Methods used in marketing within the public, private and voluntary sectors

2.4 The key issues involved in marketing in a virtual organization

Task 3

Introduction: Importance of applying the extended marketing mix

3.1 The extended marketing mix in D&D enterprise

3.2 The product/service mix can be used to enhance value for the customer and organization

3.3 Difficulties peculiar to the marketing of services can be overcome with reference to D&D enterprise

3.4 The role of IT (Information Technology) in services marketing management in D&D enterprise

Digital Technology Management

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