Unit 14 Malaysia Tour Operations Management

Unit 14 Malaysia Tour Operations Management

TASK 1

Examine the recent trend and developments in the tour operations sector with a brief analysis of the type of holidays taken and the emerging popular destination.

TASK 2

Prepare an itinerary for a heritage plus wildlife and beach holiday and develop a package with stages (evaluate the destinations and attractions, appropriate timescale, and the components of the package to be purchased with contracts) (Collins, 2000).

TASK 3

Carryout the cost of the components and the package and determine the selling price.

TASK 4

Design and plan a brochure and assess the suitability of alternative methods of communication and promotion.

TASK 5

Evaluate and discuss the non-traditional methods of distribution that can be used to sell holiday packages.

ASSIGNMENT 2

INTRODUCTION

This assignment would include a brief analysis of the emerging trends in UK market and response by various tour operating agencies to those trends. Second part of this report would also include the difference between strategic and tactical decision of tour operators and identify a few tactical decision which can be recommended for the tour operator identified in assignment 1.

TASK A

Using the findings from task 1 in assignment 1, analyse the emerging trends in the UK tour operations sector and evaluate how the various tour operators (competitors) responded.

TASK B

Briefly examine the differences between tactical and strategic decisions and identify and compare some of the tactical decisions that could have taken by your chosen tour operator.

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