Unit 41 Contemporary Issues in Marketing Management - ICT

Unit 41 Contemporary Issues in Marketing Management - ICT (Diploma In Business)

Task 1

1.1 Explain the concept of knowledge management and its role in relationship marketing (ac1.1)

1.2 How ict can support the crm process in a particular organization (ac1.2)

1.3 Benefits of crm in a selected organization similar to d&d enterprises (ac1.3)

1.4 Recommendations for improving crm for the selected organisation (ac1.4)

Task 2

2.1 Carry out a stakeholder analysis for a voluntary sector and a public sector organisation (ac 2.1)

2.2 Nature of the relationships with customer within two selected not-for-profit organisations (ac 2.2)

2.3 Compare methods used in marketing within the public, private and voluntary sectors (ac2.3)

2.4 Key issues involved in marketing in a selected virtual organisation (ac2.4)

Task 3

3.1 Describe the use of the extended marketing mix in a selected service sector businesses (ac3.1)

3.2 How product/service mix can be used to enhance value for the customer and organisation (ac3.2)

3.3 How marketing of services difficulties can be overcome with reference burger king (ac3.3)

3.4 Role of it in services marketing management in a selected organization (ac 3.4)

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