Analyse how International Airlines Group could respond

Program: Diploma in Travel and Tourism

Unit Name: Unit 6 Contemporary Issue in Travel and Tourism

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Level: level 5

Task 1
Question 1 Analyse issues currently driving change in travel and tourism sector for a selected tourist destination. You have to include at least three issues and give detailed explanation of the issues and its impact on the travel and tourism sector.

Question 2 You should analyse at least two different current issues using appropriate methods and resources in depth focusing mainly on the impact of political unrest in the Middle East and North Africa, tourism and counter tourism measures, severe weather, local and international laws.

Task 3
Question 1) Analyse how International Airlines Group could respond to change

Question 2) Develop strategies on how IAG services like BA, Iberia, Vueling and Aer Lingus could respond to change. Develop strategies for at least 2 businesses. Provide detailed explanation of strategies.

Question3) Justify strategies for how selected International Airlines Businesses could respond to change. Strategies in 3.2 needs to be clearly justified with supporting arguments.

Task 4
Question 1) Analyse the impacts of issues and trends that drive change in the Travel and Tourism Sector with reference to Myla Travel, Thomas Cook & The Travel Network Group.

Question 2) Discuss the likely consequences of businesses failing to respond to market change with reference to Myla Travel, Thomas Cook and The Travel Network Group.

Unit 6 Contemporary Issue in Travel and Tourism is a core unit of the Level 5 Diploma in Travel and Tourism. It aims to develop students' understanding of the key contemporary issues facing the travel and tourism industry, and their impact on businesses and consumers.

The assignment for this unit typically requires students to choose a contemporary issue in travel and tourism and research its impact on the industry. Students must demonstrate their understanding of the following key areas:

• The nature and scope of the contemporary issue
• The impact of the issue on businesses and consumers
• The potential strategies for managing the issue

The assignment can be challenging, but it is an excellent opportunity for students to develop their research and analytical skills. It is also a valuable experience for students who are planning to pursue a career in the travel and tourism industry, as it will help them to understand the key challenges and opportunities facing the sector.

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