Unit 1 Business Strategy Enterprise - Level 4

Unit 1 Business Strategy Enterprise - Level 4 (Diploma In Business)

Task 1

Question 1: Analysis of strategic capabilities and external environment

a) Identify and critically analyse the company's internal resources and competences that are sources of competitive advantage?

b) Evaluate the impact of changes in the industry and external environment on the entrepreneurial activities of the company?

Question 2: Analysis of strategic choices for your selected company

2.1 Select and critically evaluate two strategic options that could be pursued by the company in order to increase its entrepreneurial opportunities in the industry.

Task 2

2.1 Using appropriate strategy and innovation frameworks, evaluate the key drivers of innovation and entrepreneurial opportunities contributing to the on-going success of Cirque du Soleil.

2.2 Critically analyse the view that Cirque du Soleil's success can be attributed to the successful application of Blue Ocean strategy.

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