Tour Operations Strategy Assignment
Qualification - BTEC Higher National Diploma in Travel and Tourism
Unit number and title - Unit 14 Tour Operations Management
QFC Level - Level 4
Itinerary Planning and Developing a Holiday Package
Consider yourself working for a large UK based Tour Operations Managementas a Package Tour Development Manager. Your previous experience as a public relations and promotion manager for a specialist tour operator and your current experience as an account manager for a number of resorts in three different holiday destinations, including in the Mediterranean would help with your new position as the Package Tour (Product) Development Manager.
You are assigned with the task of identifying and developing a new tour package for new breed of customers interested in excursions visiting ancient heritage sites and wildlife parks along with a few days of beach holidays in a tropical destination. This requires you to choose an appropriate tropical destination and prepare an Itinerary Plan and develop a holiday package with costing and pricing.You need to determine the dates of travel, number of nights and accommodation arrangement, excursions and attractions to visit, and flights and local transport arrangements.
Once the itinerary and package is ready to roll out within the next 9 months, you should prepare a brochure and leaflets for distribution via travel agents and other outlets, including company websites.
LO1 Examine the recent trend and developments in the tour operations sector with a brief analysis of the type of holidays taken and the emerging popular destination.
LO2 Prepare an itinerary for a heritage plus wildlife and beachholiday and develop a package with stages (evaluate the destinations and attractions, appropriate timescale, and the components of the package to be purchased with contracts).
2.1 Carryout the cost of the components and the package and determine the selling price.
LO3 Design and plan a brochure and assess the suitability of alternative methods (non-traditional) of communication and promotion.
3.1 Evaluate and discuss the non-traditional methods of distribution that can be used to sell holiday packages.
LO 4 Using the findings from task 1 in assignment 1, analyse the emerging trends in the UK tour operations sector and evaluate how the various tour operators (competitors) responded
4.1 Briefly examine the differences between tactical and strategic decisions and identify and compare some of the tactical decisions that could have taken by your chosen tour operator.
Assignment 2 Title Tour Operations Strategy
For this assignment, you need to consider yourself being promoted as a senior manager with a role of making strategic decisions.
You should be in a position to evaluate the various strategies employed by the tour operators in the UK and set the agenda for future direction. This would involve the application of advanced technologies, including social media in marketing as well understanding the economic reality of the country.
LO1: Understand the tour operators industry within the travel and tourism sector.
1.1 Analyse the effects of current and recent trends and developments on the tour operations industry.
LO2: Understand stages involved in creating holidays.
2.1 Assess the stages and timescales involved in developing holidays.
2.2 Evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator.
2.3 Calculate the selling price of a holiday from given information
LO3: Be able to review brochures and methods of distribution used to sell holidays.
3.1 Evaluate the planning decisions taken for the design of a selected brochure.
3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operator
3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator
LO4: Understand strategic and tactical decision making for tour operators.
4.1 Evaluate the strategic decisions made by different types of tour operator
4.2 compare the tactical decisions that could be taken by a selected tour operator in different situations