Programme - Pearson BTEC Level 5 HND Diploma in Business
Unit number and title - Unit 4: Marketing Principles
Assignment title - Identify and analyse the individual elements of the extended marketing mix Apply the extended marketing mix to different Market and segments contexts
Learning outcome
LO3 Identify and analyse the individual elements of the extended marketing mix
3.1 explain how products are developed to sustain competitive advantage
3.2 explain how distribution is arranged to provide customer convenience
3.3 explain how prices are set to reflect an organisation's objectives and market conditions
3.4 illustrate how promotional activity is integrated to achieve its marketing objectives
3.5 analyse the additional elements of the extended marketing mix
LO4 Apply the extended marketing mix to different Market and segments contexts
4.1 Plan marketing mixes for two different segments in consumer markets
4.2 Illustrate the differences in marketing products and services to businesses rather than consumers
Show how and why international marketing differs from domestic marketing
Assignment brief
Purpose of this assignment LO1 and LO2
The elements of extended marketing mix is identified and analyzed individually and applied to different markets and contexts.
Task 6 - LO4 - Assessment Criteria 4.1 (M3, D3)
Consider a product of your own and plan marketing mixes for two consumer marketing segments
1. Segment for Men
2. Segment for Women ( 4.1)
• To achieve a pass you must,
Discuss the STP strategies for the two consumer markets.
Design a marketing mix plan for marketing a fast moving consumer good to the two consumer markets.
• To achieve M3 you will use an appropriate structure and approach to design the marketing mix elements for an FMCG product for the two consumer markets mentioned above
• To achieve D3, you need to generate ideas and creatively be involved in designing appropriate strategies for an FMCG category of product, for the markets mentioned above.
Task 7 - LO4 - Assessment Criteria 4.2 (M3, D3)
"Color line" is a Paints and varnishing company which manufactures and markets home and Industry paints, to both consumer and business markets.
Illustrate differences in marketing products and services to businesses rather than individual consumers.
• To achieve a pass you must,
o Explain the differences between marketing to consumer market and business market
o how marketing paints to organizations is different from marketing to individual consumers.
• To achieve M3 you will present all the issues which differentiate between marketing to individual consumers and Business consumers in detail and with appropriate structure and approach while focusing on wall color painting products.
• To achieve D3, you need to generate ideas about marketing the paint products innovatively and creatively within the given context.
Task 8 - LO4 - Assessment Criteria 4.3 (M3, D3)
"Rooa Chocolates" is a business firm, marketing Date chocolates in Oman, It now aims at becoming successful internationally. To become successful internationally, it has to consider several factors
Explain How they can go International and discuss the important factors that differentiates international marketing from domestic marketing.
• To achieve a pass you must,
o Explain the differences of marketing domestically and internationally
o Explain how is marketing decisions related to Date Chocolates be influenced by macro and micro factors in these markets.
• To achieve M3 you will present all the factors that are different between domestic marketing and international marketing in detail using an appropriate structure and approach.
• To achieve D3, you need to generate ideas about marketing activities for Date Chocolate products innovatively and creatively for international and domestic markets and thinking effectively in unfamiliar contexts of international markets.
Checklist
Task1 3.1 explain how products are developed to sustain competitive advantage
Task 2
3.2 explain how distribution is arranged to provide customer convenience
Task 3 3.3 explain how prices are set to reflect an organisation's objectives and market conditions
Task 4 3.4 illustrate how promotional activity is integrated to achieve its marketing objectives
Task 5 3.5 analyse the additional elements of the extended marketing mix
Task 6 4.1 Plan marketing mixes for two different segments in consumer markets
Task 7 4.2 Illustrate the differences in marketing products and services to businesses rather than consumers
Task 8 Show how and why international marketing differs from domestic marketing
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Higher Grade achievements (where applicable)
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Grade descriptor
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Grade descriptor
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M1: Identify and apply strategies to find appropriate solutions
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D1: Use critical reflection to evaluate own work and justify valid conclusions
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M2: Select/design and apply appropriate methods/techniques
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D2: Take responsibility for managing and organising activities
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M3: Present and communicate appropriate findings
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D3: Demonstrate convergent/lateral /creative thinking
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