This Solution Contains
- Introduction 3
- Part A 4
- Difference between invention and innovation 4
- Value and importance of innovation to Delamere dairy focusing on the vision, leadership, culture, and teamwork 5
- Different forms of innovation and the four directions of change Delamere Dairy can take 6
- Approaches Delamere Drinks can take to process innovative ideas 7
- Recommendation for Delamere Dairy to derive a new and innovative drink 9
- Part B 11
- Conclusion 22
- References 23
Introduction
The following report is on the basis of Delamere Dairy and the case study shows how the organisation achieved a rapid growth in a short time with innovative products. As the organisation is growing they need to produce more innovative products so that they can ensure growth of their organisation in future. The report contains recommendation on how the organisation can derive a new innovative drink and also how they can get funds to research on innovative products. The report also has a discussion about the four P's of innovation and how that supports the management of innovation.
Part A
Difference between invention and innovation
Delamere Dairy Drinks founder invented that in the UK people in the different region is fond of drinks related to milk. But there are not many organisations that can provide authentic natural milk drinks and modified milk drinks. So the founder of Delamere Dairythought of an idea to sell authentic milk products in the UK. But people do not just like simple milk so the founder of Delamere Dairy came up with innovative ideas to make milk products including fresh whole goat’s milk, cheese, yogurts, and other products. Delamere Dairy’s founder invented to sell innovative milk products and there are some differences between invention and innovation.
Invention means an occurrence of a concept for a product or process that has never been done before. The concept of the invention is to create a new product or process(osborn, 2019). To invent something a person must have the quality to think scientifically or do various researches on different subjects. And by going through researches when a concept strikes a person or scientist then new productsare being invented. An invention is a single individual process or product but sometimes a scientist can invent two or more things at a time. Inventions are limited as just inventing a thing does not matter rather it have to scientifically proven and it also has to ensure that the invention can be used in good purpose in organisation and research sectors. Inventions can be patented as it provides indemnity to the inventor, for rational property rights, and also defines it is an appropriate invention.
On the other hand, innovation refers to the execution of a concept for a product or process for the very first time. Innovation is the concept to add value to something that already invented or to modify products to meet with the need of customers or peoples(Carayannis, Samara and Bakouros, 2016). The idea of innovation is to practically implement a new concept. To become innovative one need the skill of a market researcher, technical or strategic skills. As innovation comes when people get bored with old things and they need new things for enjoyment or to maintain performance with the advancement of the world and time. So when customers or peoples feel the need for new products and processed then innovation knocks. Innovation can be a combination of various process or products or it can also come out from the individual invention. Innovation transforms an idea to reality.
Value and importance of innovation to Delamere dairy focusing on the vision, leadership, culture, and teamwork
Innovation is must needed for an organisation to grow because the organisation that produces the best innovative products customers get more attracted towards them and it is highly valued. Innovation is important as it enables organisation like Delamere Dairy to create creative development, continuous improvement, reinforce the organisation brand, and respond to trends and competition and so on. Leaders of Delamere Dairy ensures the employees of the organisation works creatively so that through their innovative service the organisation can ensure sustainable performance and work as per their vision to become number one food processing organisation in the UK(Aycan, 2017). The organisation also ensures a good culture that includes values, beliefs, and a good environment so that the workforce can work effectively. As Delamere Daily is a food processing organisation its success depends on the teamwork of its workforce as it improves relations among them and helps them to work innovatively with each other.
Delamere Dairy mainly produces products based on the goat’s milk and cow milk and with the milk the organisation also produces cheese, Butter, yogurts and other innovative products. The leaders of Delamere Dairy sets the vision and also motivates and guide the employees to work innovatively to produces goods that meet with the customers need and as they have beliefs and acts like that the culture of the organisation also attracts customer to use the organisation products. To embed innovation the leader’s works with their employees and by bringing together different viewpoints it widens the pool of concepts. As the Delamere Daily’s culture is open it allows the employees to give their opinions about products innovation and allows various viewpoints to be expressed, and the employee’s teamwork can turn their viewpoints and ideas into innovative products and services. The cooperative working culture helps the workforce to work effectively as per the organisation vision. And all of this depends on the Delamere Dairy’s leadership as the leaders create a vision and operate the employees to work as per it to achieve the organisation goals(Fischer, 2011). The leaders of Delamere Dairy is looking forward and working with the organisation workforce to create innovative dairy products so that the organisation can continuously improve and can ensure to produce customer attractive products. The leadership of Delamere Dairy can research on the market to know about customers demand and can motivate the organisations employees and it will help the employees to understand the customers need and the organisation can embed innovation products through their leadership and employees.
Different forms of innovation and the four directions of change Delamere Dairy can take
Innovation is modifying a product by not changing the origin of the product. There are different forms of innovation an organisation use to make innovation in their products and services which includes Process innovation, Service innovation, Business model innovation, Frugal innovation and so on(Favre-Bonte, Elodie and Thevenard-Puthod, 2016). All forms of innovation affect the business differently but the reason for innovation is always the same and it is to make customer attracted and ensure the growth of an organisation. There is four P's of innovation that influences the business of Delamere Daily sustainability. The 4p’s are –
Figure 1: Four direction of change Delamere Dairy can take
(Rossouw, 2016)
The product innovation relates to change in the origin product feature includes addingan extra item in the product so that the customer can be attracted to the product and they can be satisfied also.Delamere Dairy can change their milk product in cheese, butter, yogurt and also add a different flavor to their milk as the founder of Delamere do not want to move from the theme of his organisation which is services relates to milk.
The process innovation is to bring change in the manufacturing process in the organisation. Delamere Dairy can adopt the process innovation because it will reduce their labor costs. As Delamere Dairy is based on milk product they need employees to take out the milk from their goats, sheep, and cows. But they can use technology to take out the milk from the goats and cows(Tillinghast, 2017). They can also use machines to package their milk item.
The position innovation is to bring change in products of an organisation to satisfy all kind of customers. As an example,Delamere Dairy can give services to not only children and elders they can also produce drinks for pet animals like cats. It will help them to attract all kinds of customers around the UK and also in other countries.
The paradigm innovation greatly influences business as it changes the underlying mental models which build what an organisation does. As an example,Delamere Dairy first produced milk but now with innovative ideas they make cheese, butter from milk that is literally an update of milk.
The Delamere Dairy can engage in mostly with the process of innovation as it will help them to reduce their labor cost. An organisation needs a lot of resources to operate workforce but with innovative process concept, an organisation can reduce itslabor costs(Carter, 2017). Delamere Daily can adapt technology that will help them to take out milk from their animals without employees; they can also save resources if they use technology to package their produced milk items and can launch small delivery motor cars to deliver their products in a different zone for the package, binding and so on.
Approaches Delamere Drinks can take to process innovative ideas
Innovation in products is the key theme for an organisation and to process innovative ideas organisations need to take different approaches that will help to implement the innovation(Tatnall, 2016). Delamere Drinks can take different approaches to process innovative ideas for their organisation. These approaches are –
Figure 2: Approaches to process innovation ideas
(Cubukcu and Tolon, 2018)
Delamere Dairy can involve their employees to generate innovative ideas because the employees know better how a product can be modified as they produce the products. The organisation also can involve their customer to know about what they need from the organisation. For this purpose, the organisation can do a customer review campaign. Delamere Dairy can research the market to know about the need customers. If the organisation can produce customer satisfaction products more customers will take their service. The organisation can also involve the suppliers to process innovative ideas as the supplier knows about the demand of the customers. Benchmark idea-creation methods is a good approach for the organisation as it enables the organisation to compare with other organisation about how they are processing innovation in their organisation.
Delamere Daily can take an approach to process innovative idea like the innovation of lactose resistant innovation. The organisation can take a biotechnological approach to produce lactose-reduced slim milk. Customers in the UK want milk drinks that contain less fat so Delamere Daily can produce milk drinks that are lactose resistant. It is a great innovation approach for Delamere Daily.
In the UK there is different food processing organisation includes Mars, Associated British Foods PLC, Noble Food and these organisation take different approaches to process innovative ideas in their organisation to achieve a good profit(Earle and Earle, 2017). The other organisation ensures to give freedom to their employees to take part in the decision making period. It enables these organisations to have several opinions and they can take the appropriate one and work in that way. The organisations also provide many resources for their leaders so that they can research more on the market and can convert their ideas into reality. Organisations like Mars, British Associated Foods ensure that they invest their time to motivate their employees and can create nourishment from their employees. The organisations also ensure a big budget for their innovative ideas as a concept can fail and they accept the failures as through failing they can turn innovative ideas into real products that will ensure to recover the damage and good profit for their organisation.