GET GUARANTEED SATISFACTION UNDER Y/616/2732 STRATEGIC MARKETING ASSIGNMENT HELP SERVICES OF MIRACLESKILLS.COM - ORDER TODAY UNIQUE SOLUTION OF THIS ASSIGNMENT!
Qualification - OTHM Level 7 Diploma In Strategic Management And Leadership
Unit Name - Strategic Marketing
Unit Number - Y/616/2732
Level - Level 7
Assignment Title - Strategic Marketing
Learning Outcome 1: Be able to critically analyse the principles of strategic marketing and the role of digital technologies.
Answer: Critically analyzing strategic marketing involves dissecting its core principles, such as market segmentation, targeting, positioning, and the effective use of the marketing mix (product, price, place, promotion), to understand how organizations aim to achieve a competitive advantage and meet their objectives. This analysis includes evaluating the rationale behind different strategic choices, their potential impact, and their alignment with the overall business goals. The role of digital technologies is now inextricably linked to strategic marketing. Digital tools and platforms offer unprecedented opportunities for market research, targeted advertising, customer engagement, distribution, and performance measurement. A critical analysis in this context would assess how effectively organizations integrate these technologies into their broader marketing strategies, considering factors like data privacy, the evolving digital landscape, and the potential for both enhanced customer experiences and digital fatigue. It would also question whether the adoption of digital technologies truly aligns with strategic goals and delivers a sustainable competitive edge, rather than being implemented merely as a trend.
Learning Outcome 2: Be able to apply tools for analysing the business environment in strategic marketing.
Answer: To effectively apply tools for analyzing the business environment in strategic marketing, one must be proficient in utilizing frameworks like SWOT (Strengths, Weaknesses, Opportunities, Threats) to assess internal and external factors, PESTEL (Political, Economic, Social, Technological, Environmental, Legal) to understand the macro-environmental influences, and Porter's Five Forces to analyze industry competitiveness. Applying these tools involves gathering relevant data, systematically evaluating each factor within the chosen framework, and then interpreting the findings to inform strategic decisions. For instance, a PESTEL analysis might reveal emerging technological trends that present opportunities, while Porter's Five Forces could highlight intense competitive rivalry posing a threat. By skillfully employing these analytical tools, marketers can gain valuable insights into the business landscape, enabling them to formulate more robust and responsive marketing strategies.
Learning Outcome 3: Be able to carry out market segmentation, targeting and brand positioning.
Answer: To carry out market segmentation, one must first divide the overall market into distinct groups (segments) based on shared characteristics such as demographics, psychographics, behavior, or geography. This involves identifying relevant variables and creating profiles of the resulting segments. Next, targeting involves evaluating the attractiveness of each segment based on factors like size, growth potential, and alignment with the company's objectives, and then selecting which segment(s) to pursue. Finally, brand positioning involves creating a clear, distinctive, and desirable image of the product or service in the minds of the target consumers relative to competitors. This is achieved by highlighting unique benefits and developing a compelling value proposition that resonates with the chosen target market.
Learning Outcome 4: Be able to apply the integrated marketing mix in an organisation.
Answer: Applying the integrated marketing mix within an organization requires a cohesive and coordinated approach across the four (or seven) Ps: Product, Price, Place, and Promotion (and for services, People, Process, and Physical Evidence). This means ensuring that decisions made within each element of the mix are not made in isolation but rather are aligned and mutually reinforcing to deliver a consistent and compelling message and value proposition to the target market. For example, a high-quality product should likely be paired with a pricing strategy that reflects its premium nature, distributed through channels that reach the target audience effectively, and promoted using messaging that emphasizes its quality and benefits. Successful application involves understanding the interdependencies between these elements and orchestrating them to work together seamlessly to achieve marketing objectives and create a unified brand experience for the customer.
Learning Outcome 5: Be able to critically analyse brands in a business context.
Answer: Critically analyzing brands within a business context involves more than just recognizing logos or taglines. It requires a deep examination of a brand's identity, its value proposition, its competitive positioning, and its overall impact on the business. This includes evaluating the brand's equity - the tangible and intangible value it adds to the organization - by considering factors like brand awareness, brand loyalty, perceived quality, and brand associations. A critical analysis also assesses how effectively the brand resonates with its target audience, how well it differentiates itself from competitors, and how consistently it is communicated across all touchpoints. Furthermore, it involves considering the brand's strategic fit within the broader business strategy, its contribution to business goals (such as market share or profitability), and its resilience in the face of market changes or challenges. Ultimately, a critical analysis aims to understand the brand's strengths, weaknesses, opportunities, and threats, and to identify areas for potential improvement or strategic realignment to enhance its value to the business.
DO WANT TO HIRE TUTOR FOR ORIGINAL Y/616/2732 STRATEGIC MARKETING ASSIGNMENT SOLUTION? AVAIL QUALITY OTHM LEVEL 7 DIPLOMA IN STRATEGIC MANAGEMENT AND LEADERSHIP ASSIGNMENT HELP SERVICE AT BEST RATES!
Assignment Help on Procurement Risk and Contract Management - R/618/0226 Procurement Risk and Contract Management, Tailored for OTHM Level 7 Diploma in Project Management
Scenario
Amazon Go supermarkets in the UK.
The cashier-less supermarkets use technology to allow customers to pick up items and walk out with them, instead, charging their Amazon account so they don't have to stand in a checkout queue.
According to The Sunday Times, the retailer is looking for "a significant number" of sites sized between 4,000 square feet and 5,000 square feet across the UK.
Amazon initially launched the concept back in 2016, allowing Amazon staff to trial the new technology. Since then, it has opened five stores in the US across Seattle and Chicago.
Customers download an Amazon Go app before entering the store. They have to use the app to enter the store, which registers their Amazon account, and then they can put their phone away and start shopping.
Amazon's "Just Walk Out Technology" uses computer vision, sensor fusion and deep learning to detect when products are taken off a shelf, or later returned.
The technology keeps track of all the items in a virtual cart so there is no scanning involved. Once customers are done shopping, they can leave the store and Amazon will charge your account.
Amazon now has five Amazon Go locations across the US.
There is a difference between having the no checkout stores strictly for Amazon customers and allowing the general public in to try them out. In 2017, the Wall Street Journal reported that the technology faced problems when there were more than 20 people in the store, something Amazon has been working to correct and, as a result, has delayed the expected roll out of further locations.
At the moment, it's unlikely that Amazon Go will arrive to compete with your local Tesco or Sainsbury's. The stores stock ready-to-eat items for breakfast, lunch and dinner, with some grocery essential ranges too, however, stock varies depending on which store you are in.
But, when it does arrive in the UK, it will no doubt be celebrated by busy Londoners. The idea of being able to pick up some lunch and walk out of the door without queueing is a dreamy one, we admit.
Assignment Help on Operations and Information Management for Project Managers - OTHM Level 7 Diploma in Project Management
Task 1 - Presentation
Instructions:
Your local small business association has read about Amazon Go and is concerned about the potential competition. They wish to offer strategic marketing advice to local businesses, have asked you to prepare a presentation in which you should analyse and evaluate key marketing concepts as well as the marketing planning process by using Amazon Go as an example.
You should include:
1. An introduction, evaluating the purpose of strategic marketing
2. A diagram of the marketing planning process.
3. A critical review of at least three marketing concepts/models/theories and how they relate to the marketing planning process.
4. A critical discussion of the significance of branding using Amazon as an example.
5. Illustrate the concepts of ‘brand pyramid', ‘brand positioning' and ‘brand management', and how and why these concepts should be integrated into marketing planning.
GETTING STUCK WITH SIMILAR Y/616/2732 STRATEGIC MARKETING ASSIGNMENT? ENROL WITH MIRACLESKILLS'S OTHM LEVEL 7 DIPLOMA IN STRATEGIC MANAGEMENT AND LEADERSHIP ASSIGNMENT HELP SERVICES AND GET DISTRESSED WITH YOUR ASSIGNMENT WORRIES!
Assignment Help on Advanced Research Methods - A/618/0236 Advanced Research Methods, Tailored for OTHM Level 7 Diploma in Project Management
Task 2 - Marketing Plan
Instructions:
Co-incidentally, a representative of Amazon attended your business association presentation and was impressed. The Amazon manager responsible for the introduction of Amazon Go to the UK has asked you to prepare a strategic marketing plan addressing the following:
1. A section in which you perform a PESTLE analysis and review Porter's 5 forces relevant to your organisation.
2. A section with a SWOT analysis and a stakeholder analysis of your organisation
3. A section in which you should develop SMART strategic objectives for the organisation
4. A section concerning the market segment. This section should
a. Discuss how market segments could be used for the organisation
b. Select one or more market segment(s), justifying your decision.
c. Propose and justify a brand positioning for the targeted market segment
5. A section concerning the marketing mix. This section should
a. analyse the significance of the marketing mix for the organisation
b. contain a pricing, promotional and distribution strategy for one of its product ranges or categories.
DO WANT TO HIRE TUTOR FOR ORIGINAL Y/616/2732 STRATEGIC MARKETING ASSIGNMENT SOLUTION? AVAIL QUALITY OTHM LEVEL 7 DIPLOMA IN STRATEGIC MANAGEMENT AND LEADERSHIP ASSIGNMENT HELP SERVICE AT BEST RATES!