Q Unit 2 Marketing Planning - Hiscox Ltd - level 5 in business Unit 2 Marketing Planning - Hiscox Ltd Assignment Help - Avail the best and most trusted Unit 2 Marketing Planning - Hiscox Ltd Assignment Help - level 5 in business!! Previous << >> Next Unit Name: Unit 2 Marketing Planning - Hiscox Ltd Level: level 5 in business Task 1: The internal and external marketing environment for Hiscox Ltd a) Of the three commonly used portfolio analysis tools, which is the most useful when considering the addition of a new product to Hiscox's product portfolio, and why? (b) Based on what you know of Hiscox Ltd, what do you feel are the company's strengths and weaknesses in terms of marketing planning capability? (c) Based on what you know of Hiscox Ltd, which of McDonald's ten barriers to marketing planning might be most relevant to the company, and why? (d) What specific steps might the company take to overcome the barriers identified when bringing the new specialist flood insurance product to market? (e) Carry out a PESTEL analysis, identifying opportunities and threats within the marketing macro-environment for the new flood insurance product for high-value domestic properties Task 2: The marketing plan (a) Explain why the planning of the marketing function is fundamental to the strategic planning process in commercial organizations (b) In what ways do you think the increasing use of the internet as a distribution channel has changed perspectives on marketing planning in the UK insurance industry? (c) In terms of the development of the proposed new flood insurance product for high-value domestic property, why might traditional product development techniques such as SWOT analysis be of limited use? (d) How might the TCF outcomes be incorporated in the design of the proposed new flood insurance product for high-value domestic property? (e) Write a set of objectives and a short strategy statement for a marketing plan for the flood insurance product for high-value domestic property (f) Write a tactical plan for the pricing policy, communication policy and ‘6Ps'. (g) Based on your tactical plan, set out controls for ensuring that the plan stays on track over its intended life. Task 3: Marketing ethics (a) What might specific ethical issues arise in Hiscox's Wi-Fi campaign for B2B customers? (b) If any of these issues were to be realized, how might Hiscox respond in order to defend its brand image? People Management Assignment Help Management Accounting Assignment Help Business Enterprise and Entrepreneurship BTEC Diploma - Level 2/Level3 Global Health and Wellbeing Assignment Help Electrical and Electronic Principles Assignment Help Supply Chain and Operations Management Assignment Help Understand risks to IT security Prepare a design report identifying superstructure and substructure Advanced Systems Analysis and Design Assignment Help 20019J-Law and Contract for Construction and the Built Environment Management Accounting Assignment Help Higher National Diploma (HND) In Accounting Want to Excel in Course? Hire Trusted Writers for Help! —> https://miracleskills.com/ Login to Track Access multiple benefits of your account – access coupon code and track your order instantly! Account Login Submit New Assignment New user can place an assignnment order instantly and take full access of tutor's services. Order Now