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Understand the role and importance of effective public relations for travel and tourism businesses.

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Public Relations and Promotion in Travel and Tourism Assignment

Qualification - BTEC Higher National Diploma in Business (Travel and Tourism)

Unit number and title - Unit 22 Public Relations & Promotion in Travel and Tourism

QFC Level - Level 5

Unit Code - Y/601/1048

Computing System and Design

Learning outcomes

On successful completion of this unit a learner will:

Assessment criteria

The learner can:

LO1 Understand the role and importance of effective public relations for travel and tourism businesses

1.1 evaluate the role of public relations within the travel and tourism sector as a promotional tool

1.2 analyses publics within a travel and tourism context

1.3 discuss the importance of public relations to travel and tourism businesses

LO2 Be able to apply public relations and promotions skills within a travel and tourism context

2.1 apply a range of public relations and promotions skills to a travel and tourism context

LO3 Understand the use of media in public relations applied to travel and tourism

3.1 analyses media used in public relations

3.2 assess the relationship between public relations and the media

3.3 evaluate the appropriateness of media used with different public relations techniques in travel and tourism contexts

LO4 Be able to create a public relations plan in a travel and tourism context

4.1 produce a public relations plan which identifies objectives and key publics

4.2 review the effectiveness of the public relations plan

Task 1

Context and Scenario:
Visit Britain is the national tourism agency, responsible for marketing Britain worldwide and developing Britain's visitor economy. Their mission is to build the value of tourism to Britain. They have a global footprint, thanks to their strong digital presence, and market Britain in 21 countries. They have given you a position as a marketing PR trainee for a seaside tourism destination in UK which is in decline so that you can plan an effective public relations and promotion campaign to be implemented within six months.

1.1,1.2,1.3 Evaluate the role and discuss the importance of public relations as a promotional tool to be applied in your chosen seaside tourist destination and analyse the diversity of publics or audiences, including the current and potential visitors and other stakeholders within a travel and tourism context.
2.1, 4.1 Undertake an audit of the chosen destination environments within the context of setting relevant goals and objectives for the campaign by applying a range of PR and promotion skills and produce a public relation plan.

Task 2
Context and Scenario:
So far (from task one) you have had an idea about the overall destination of your chosen seaside resort as well as the diversity of publics or audiences in the destination. You are now required to approach the following:

3.1,3.2 Identify and analyse the key media that can be used in your campaign and assess the relationship between your department (public relations) and the media.
3.3 Evaluate the appropriateness of the media that you have chosen for the PR campaign and justify why they are suitable for your campaign.

Task 3
Context and Scenario:
Now that the campaign is formulated and ready to be implemented you need to:

3.1 Enalyses media used in public relations
3.2 Essess the relationship between public relations and the media
3.3 Evaluate the appropriateness of media used with different public relations techniques in travel and tourism contexts

Task 4
4.1 produce a public relations plan which identifies objectives and key publics
4.2 review the effectiveness of the public relations plan

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