Strategic and tactical decision making for tour operator

Program: BTEC Higher National Diploma in Travel and Tourism

Unit Name: Tour Operations Management in TT

Level: Level 5

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Task 2
Lo2. Understand stages involved in creating holidays
Question 1 Assess the stages and timescales involved in developing holidays
Question 2 Evaluate the suitability of different methods of contracting for different components of the holidays and different types of tour operator
Question 3 Calculate the selling price of a holiday from given information below.

Task 3
Question 1 Evaluate the planning decisions taken for the design of a selected brochure
Question 2 Assess the suitability of alternative to a traditional brochure for different types of tour operators
Question 3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operators

Task 4
Lo4. Understand strategic and tactical decision making for tour operator

Question 1 Evaluate the strategic decisions made by different types of tour operators
Question 2 Compare the tactical decisions that could be taken by a selected tour operator in different situationsTour Operations Management, a core component of the BTEC HND in Travel and Tourism, equips students with the skills and knowledge to navigate the dynamic and complex world of creating and delivering unforgettable travel experiences. This specialized unit focuses on the operational processes that bring tour packages to life, from conception and planning to marketing, sales, and post-departure support.

Through this unit, students gain an in-depth understanding of key aspects like:

• Strategic planning and decision-making: Analyzing market trends, identifying target audiences, and crafting competitive tour packages.
• Operations management: Overseeing supplier relationships, managing logistics, and ensuring smooth delivery of services.
• Marketing and sales: Developing effective marketing strategies, crafting persuasive brochures and online content, and driving sales through various channels.
• Customer service: Delivering exceptional service throughout the customer journey, from pre-booking inquiries to post-trip feedback.
• Financial management: Budgeting costs, managing cash flow, and ensuring profitability.

By mastering these core areas, students become adept at managing every stage of the tour operation, ensuring a seamless and enjoyable experience for travelers. This unit equips them with the essential skills to thrive in a fast-paced and competitive industry, opening doors to exciting careers in tour operating, destination management, and other travel and tourism sectors.

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