MOST ACCURATE & TRUSTWORTHY UNIT 11 GLOBALISATION AND MARKETING STRATEGY - OTHM LEVEL 7 DIPLOMA IN STRATEGIC MANAGEMENT AND LEADERSHIP ASSIGNMENT HELP SERVICE!
Qualification - OTHM Level 7 Diploma In Strategic Management And Leadership
Unit Name - Globalisation and Marketing Strategy
Unit Reference Number - J/507/2627
Unit Level - Level 7
Unit Number - Unit 11
Assignment Title - Globalisation and Marketing Strategy
Unit Credit - Credit 15
Learning Outcome 1: Critically evaluate the globalisation phenomenon
Learning Outcome 2: Be able to critically evaluate the global business environment
Learning Outcome 3: Be able to analyse the internationalisation process for a range of companies in various global markets
Learning Outcome 4: Be able to develop appropriate marketing strategies for global markets
Learning Outcome 5: Be able to evaluate the importance of innovation protection for new products and services
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Aim: This unit provides the learners with knowledge and understanding on the global business environment, issues facing contemporary organisations in the globalised world, with the identification and use of global marketing strategies and the strategic moves of entering international markets utilising design and innovation. Issues related to internationalisation, market research to enter new markets, and the importance of patenting and intellectual property rights are also covered with regard to business innovation. Strategies of adaptations vs standardisation of marketing mix and segmentations. Concepts of designing and innovation are comprehensively introduced to the learners with practical applications. Characteristics of the design process in the context of stylistic change, fashion and consumer taste (including the nature of design management) are elaborated upon. Critical analysis of the design and innovation practices is an important role of the learners, and the importance of design and innovation in enhancing competitiveness is also covered. The unit also focuses on how current developments in innovation and design has impacted on mass customisation and marketing communication strategies in organisations. In addition, the importance of patenting ideas, design registration, trademarking and intellectual property on new products and services is also elaborated for the benefit of the learners.
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Assessment content:
Be able to assess and evaluate globalisation as a force
» Concept of internationalisation, globalisation, factors and drivers of globalisation, models of globalisation.
» Globalisation is a debate advocates and critics
» Impact of globalisation on organisations , people and marketing strategies and other functional areas
» Developed, developing, underdeveloped countries and Emerging markets
Be able to critically evaluate global business environment and competitions
» SLEPT factors: Before creating business plans or when evaluating existing ones it is important to 'scan' the external environment. This takes the form of SLEPT analysis, i.e. an investigation of the social, legal, economic, political, and technological influences on a business. In addition it is also important to be aware of the actions of your competitors. These forces are continually in a state of change
» Cultural impact on internationalisation: language barriers, attitude, religious beliefs, etc.
» Porters Model of competitive advantages of nationals and Porters five forces
Be able to determine the internationalisation process for a range of companies in various global markets
» Choices of different modes of entry in international markets
» International marketing strategies: International markets could be exploited for opportunistic global market development (diversifying markets);
» Following customers abroad (customer satisfaction); Pursuing geographic diversification (climate, topography, space, etc.); Exploiting different economic growth rates (gaining scale and scope);
» Exploiting product life cycle differences (technology); Pursuing potential abroad; Globalising for defensive reasons; Pursuing a global logic or imperative (new markets and profits)
Develop global business strategies
» Changing international environment: Understand the new trends in globalisation. The theories of globalisation, issues and strategies should be discussed with regard to entering international markets
» Ethnocentric and polycentric and geocentric strategies
» C factors (12-c framework): To enter international markets the 12Cs should be evaluated. They are Country. Culture. Concentration
» Channels. Commitment. Choices. Caveats. Communication. Currency.
» Contractual obligations: Capacity to pay, Control and coordination
» Standardisation v adaptation: When it comes to the international market entry companies tend to standardise the product; however, to be successful the importance of adapting to specific markets
Be able to develop and apply appropriate marketing strategies for global markets
» International market research; International market planning, strategic choice and evaluation/control
» International Marketing analyses: International Marketing Mix analysis; International
» Global market segments
» Marketing communication: Wide access to internet, High technological devices, social media, etc. has changed the communication and promotional strategies of companies
» Information required in developing a marketing strategy: Industry trends, rival information, resource requirement, financial markets, government regulations, demographic information, corporate financial performance indicators, internal operations related data, corporate annual report, market analyses, stock market data, governmental publications
Be able to understand the importance of innovation protection for new products and services
» Ansoff's matrix, product development and innovation management in international organisations.
» Innovation protection: Patenting ideas, design registration, trade marking and intellectual property
» Consequences of not protecting innovation: Imitation; lose competitive edge; Less market recognition and corporate excellence. These should be explained with practical examples
LEGIT UNIT 11 GLOBALISATION AND MARKETING STRATEGY ASSIGNMENT HELP SERVICES AND ONLINE TUTOR'S ASSISTANCE FOR TOP-NOTCH SCORES!
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Learning Outcome - The learner will:
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Assessment Criterion - The learner can:
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1. Critically evaluate the
globalisation phenomenon
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1.1
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Critically analyse the concept of globalisation
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1.2
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Evaluate reasons for companies to go global
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1.3
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Discuss key drivers of going global and its impact on marketing
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2.
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Be able to critically evaluate the global business environment
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2.1
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Evaluate the internal business environment of global companies
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2.2
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Evaluate external business environment of global companies
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2.3
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Critically analyse national and industry based competitive
advantages
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3.
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Be able to analyse the internationalisation process for a range of companies in various global markets
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3.1.
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Analyse the factors that would facilitate internationalisation for a selected organisation
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3.2.
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Analyse issues and risks of internationalisation
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3.3.
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Propose appropriate measures to mitigate risks in
internationalisation
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4.
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Be able to develop appropriate marketing strategies for global markets
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4.1
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Evaluate the global market potential for possible business
expansion
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4.2
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Critically analyse market information
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4.3
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Apply appropriate global segmentation , marketing mix and communication strategies
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5. Be able to evaluate the importance of innovation protection for new products and services
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5.1
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Critically discuss management of innovation of products and
services in international organisation.
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5.2
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Evaluate appropriate innovation protection methods for a new
product or service
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5.3
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Critically evaluate the risks associated with not protecting
innovation
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MOST RELIABLE AND TRUSTWORTHY UNIT 11 GLOBALISATION AND MARKETING STRATEGY - OTHM LEVEL 7 DIPLOMA IN STRATEGIC MANAGEMENT AND LEADERSHIP ASSIGNMENT HELP AND ASSESSMENT HELP SERVICES AT YOUR DOORSTEPS!