Unit 2 Marketing Strategy and Application - Higher National Certificate/Diploma in Business

University Centre Colchester

Program: Higher National Certificate/Diploma in Business

Unit Name and Reference: Unit 2 - Marketing Essentials - R/508/0486

Assignment Title - Marketing Strategy and Application

Learning Outcomes:

Learning Outcome 2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.

Learning Outcome 3: Develop and evaluate a basic marketing plan.

Assignment Brief and Guidance:

With reference to assignment one, you have been appointed as the new Marketing Manager for Just Eat. The first objective you have been set is to research the competition and produce a marketing plan based on your findings.

Task 1: Compare how Just Eat and one of its competitors use the various elements of the 7Ps marketing mix. This will be submitted as a briefing paper for the marketing team.

The briefing paper will explain how the marketing mix and marketing process is used to achieve business objectives, relating to the two chosen organisations. This research will inform your situational analysis (SWOT/PESTEL) and enable you to formulate marketing goals and objectives for Just Eat based on the comparative findings.

Task 2: Ensuring that all the relevant areas are covered (please see below - example of a marketing plan) produce a marketing plan to meet the marketing goals and objectives of Just Eat. The marketing plan should include all elements of the 7Ps marketing mix; the plan should also tactically apply the 7 P's to achieve the overall objectives of Just Eat.