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Qualification - OTHM Level 4 Diploma In Business Management
Unit Name - Introduction to Business Communication
Unit Level - Level 4
Unit Reference Number - H/616/2720
Assignment Title - Introduction to Business Communication
Unit Number - Unit 03
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Learning Outcome 1: Understand the principles which govern communication in business situations.
Learning Outcome 2: Be able to compose common types of written communication.
Learning Outcome 3: Understand the principles of oral and non-verbal communication
Learning Outcome 4: Understand common barriers to communication and how they are overcome.
Learning Outcome 5: Understand the role of technology in business communication.
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Scenario
You are working in the Human Resource Department of Wheelie, a small company producing wheelie bins. Due to some recent sales failures due to poor communication and data confidentiality being breached, the company director has asked you to educate the managers and staff about the importance of communication.
Task 1 - Email Newsletter
Instructions
Your first task is to send a Newsletter to all staff regarding the purpose of communication and what medium to adopt depending on the situation. Your newsletter should contain:
• An article explanation of the aims of communication, with 3 examples to illustrate different aims.
• A diagram showing the communication process with a legend describing the barriers to communication, being from the sender, the receiver or both.
• A diagram showing a simple communication model within an organisation. Comment on how the relationship between the managers and staff communication.
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Task 2 - Email Newsletter
Instructions
Your 2nd issue of the newsletter should focus on the forms of communication and should include
• An article discussing the forms of communication - You should provide 3 examples of the different communication mediums for different situations within an organisation
• An article on face-to-face communication, focusing on how to communicate effectively and discussing the role of both physical appearance and body language
• An article focusing on written communication, differentiating between formal (report, letters to clients, etc.) and informal (emails, newsletters, etc.) with tips to make them more effectives
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Task 3 - Email Newsletter
Instructions
Whilst the tone of the 2 newsletters should be made light, you are also asked to create a memo with a formal policy regarding the use of IT. The memo should contain both the policy and some tips about data security. The memo should be constructed as follow:
• A short introduction
• The policy itself - it should contain:
o An introduction discussing the components of computers and the uses of computers for communication (including emails, chat, video conference and VoIP)
o The requirements regarding data protection and confidentiality
• The tips to complement the policy should include possible threats (such as data theft, virus and hacking) and how to prevent them.
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LO
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LO Description
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AC
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AC Description
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1
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Understand the principles which govern communication in business situations.
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1.1
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Categorise the aims of business communication.
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1.2
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Evaluate the benefits and limitations of a particular communication medium in a given situation.
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1.3
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Explain how relationships between people affect communication.
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1.4
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Explain different communication models.
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2
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Be able to compose common types of written communication.
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2.1
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Produce common types of formal business
communications using language appropriate for its purpose.
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2.2
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Produce types of informal business communications using language appropriate for its purpose.
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3
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Understand the principles of oral and non-verbal communication
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3.1
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Explain how to communicate effectively face to face in both formal and informal situations.
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3.2
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Explain how body language and physical appearance can help or hinder communication.
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4
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Understand common barriers to communication and how they are overcome.
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4.1
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Explain how communication barriers caused by the
sender of a message in oral, written or non-verbal form can be overcome.
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4.2
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Explain how communication barriers caused by the receiver of a message can be overcome.
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5
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Understand the role of technology in business communication.
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5.1
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Assess how computers and other modern communication technologies help communication within companies and throughout the modern business world.
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5.2
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Explain common threats to the security of business data held on computer.
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5.3
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Explain how to protect business data against security threats.
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