Write marketing plan for a product or a service

Unit 2 Marketing Essentials Assignment Help - Unit 2 Marketing Essentials - BTEC Level 5 Higher National Diploma in Business
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Unit 2 Marketing Essentials

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Task 1

Question 1 Review changing perspectives in marketing planning

Question 2 Evaluate an organisation's capability for planning its future marketing activity

Question 3 Examine techniques for organisational auditing and for analysing external factors that affect marketing planning

Task 2

Question 1 Assess the main barriers to marketing planning

Question 2 Examine how organisations may overcome barriers to marketing planning:

Task 3

Question 1 Write marketing plan for a product or a service

Question 2 Explain why marketing planning is essential in the strategic planning process for an organisation

Question 3 Examine techniques for new product development

Question 4 Justify recommendations for pricing policy, distribution and communication mix

Question 5 Explain how factors affecting the effective implementation of the marketing plan have been taken into account

Task 4

Question 1 Explain how ethical issues influence marketing planning

Question 2 Analyse examples of how organisations respond to ethical issues

Question 3 Analyse examples of consumer ethics and the effect on marketing planning

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