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Qualification - BTEC HND in Business
Unit Name - E-commerce and Strategy
Assignment Title - E-commerce for the future
Unit Number - Unit 39
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Learning outcome 1. Examine the strategies employed and the impact of E-Commerce on business organisations.
Answer: E-commerce strategies adopted by business organisations include online marketing, digital payment systems, customer relationship management, omnichannel integration, and data-driven personalization. These strategies help businesses expand their market reach beyond geographical boundaries, reduce operational costs, and improve customer convenience. The impact of e-commerce on organisations is significant, leading to increased competitiveness, faster transaction processing, improved supply chain efficiency, and enhanced customer engagement. However, it also introduces challenges such as cybersecurity risks, intense competition, and the need for continuous technological upgrades.
Learning outcome 2. Analyse the hardware, software, web-based and database technologies involved in setting up a secure E-Commerce site.
Answer: Setting up a secure e-commerce site requires a combination of reliable hardware, software, web-based, and database technologies. Hardware components include servers, networking devices, and secure data storage systems to ensure performance and availability. Software technologies involve operating systems, e-commerce platforms, payment gateways, and security tools such as firewalls and encryption software. Web-based technologies include HTML, CSS, JavaScript, web servers, and secure protocols like HTTPS and SSL/TLS. Database technologies such as MySQL, Oracle, or SQL Server are used to store customer, product, and transaction data securely, with access controls and regular backups to protect sensitive information.
Learning outcome 3. Design an E-Commerce strategy based on a given end user requirement or specification.
Answer: Designing an e-commerce strategy based on end user requirements involves analysing customer needs, business objectives, and technical constraints. This includes selecting an appropriate business model (B2C, B2B, or C2C), defining the product or service offering, choosing suitable technology platforms, and planning user-friendly website design and navigation. Security requirements, payment options, delivery methods, and customer support systems are also considered. A well-designed strategy ensures that the e-commerce solution aligns with user expectations while supporting organisational goals.
Learning outcome 4. Implement an E-Commerce strategy based on a given end user requirement or specification.
Answer: Implementing an e-commerce strategy involves putting the planned design into practice by developing or configuring the e-commerce website, integrating payment gateways, databases, and security features, and testing system functionality. This stage includes setting up hosting services, deploying web applications, ensuring data protection measures, and training staff where necessary. Continuous monitoring, maintenance, and performance evaluation are essential to ensure the system meets end user requirements, operates securely, and adapts to changing business and customer needs.
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Business scenario
You have been asked to produce e-commerce solution guidance for this client, to apply your solution, you are supposed to select any Organisation of your choice and prepare a well-structured report, implement the E-Commerce solution and evaluate what you have done. Based on the following requirements:
Assignment Brief 1. Select thecompany you'll be working for:
o Mention the name of the company
o Mention the line ofbusiness
o Write the mission, vision and value proposition of the company.
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2. Write a report that includes:
o Critically review the benefits and drawbacks of an organisation utilising E-Commerce that will include:
• Discuss the importance of addressing and meeting customer expectations when employing an E- Commerce strategy
• Analyse organisation case studies and examine how E-Commerce has been used to improve an element of a business operations.
o Discuss the technologies involved in setting up a secure E- Commerce site.
• Compare different platformsfor settingup Ecommerce websites.
• Evaluate the role that database technology plays in thedevelopmentandsustainabilityof E-Commerce.
• Justifytheimportanceofcommunicationstechnology in E-Commerce design.
o Appraise the design and functionality of the E-Commerce solution.
• Discuss the types of strategies that could be used to drive an E-commerce solution.
• Analyse the factors and resources that should be considered when designing an E-Commerce strategy.
• Differentiate between the types of payment systems that are integral to E-Commerce success.
3. Based on the evaluation and analysis you made:
o Design & Implement an E-Commerce solution
o Take screenshots for the homepage, product page.
o senf the link of the E-commerce website.
4. Make a presentation to Evaluate the success of the E-Commerce implementation:
o Produce a detailed SWOT analysis to support the implemented E-Commerce design.
o Identify how it fulfils a specified requirement.
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