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Unit 19 Marketing Planning - Apple - level 5

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BTEC Higher National Diploma In Business - Unit 19 Marketing Planning - Apple - level 5

Task 1:

AC 1.1 In the form of a report, review the changing perspectives in marketing planning.

Task 2:

AC 1.2 Evaluate your chosen organization's capability for planning its future marketing activity.

Task 3:

AC 1.3 Examine the techniques for organisational auditing and for analysing external factors that affect marketing planning.

Task 4:

3.3 Your company is interested in growing their business by developing products and markets. As a result, they have asked you to examine techniques for new product development.

Task 5: LO3 Be able to formulate a marketing plan for a product or service

3.1 write a marketing plan for a product or a service.

3.4 justify recommendations for pricing policy, distribution and communication mix.

3.5 Explain how factors affecting the effective implementation of the marketing plan have been taken into account

1.4 Carry out organisational auditing and analysis of external factors that affect marketing planning in a given situation

Task 6:

You need to reflect on your group work in task02 and task 05, and assess your learning that you achieved in both. Also, state what contributions did you made to the group works.

Task 7:

2.1 Assesses the main barriers to marketing planning

2.2 Examines how organisations may overcome barriers to marketing planning

Task 8: Report

Task 9:

3.2 As you are nearly at the end of your work placement, senior management would like you to explain why marketing planning is essential in the strategic planning process for an organisation.


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