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Unit 41 Contemporary Issues in Marketing Management -Level 5 Vodafone

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Unit 41 Contemporary Issues in Marketing Management (Vodafone)

Level 5

Task 1

1.1 Concept of knowledge management and its role in relationship marketing

1.2 ICT and ways it supports customer relationship management (CRM)

1.3 Benefits of customer relationship management in Vodafone

1.4 Recommendations for the improvement in customer relationship management for Vodafone

Task 3

3.1 Use of extended marketing mix

3.2 How the product/service mix can be used toenhance value for the customer and organisation

3.3 How difficulties peculiar to the marketing of services can be overcome

3.4 Role of IT in services marketing management

Task 4

Introduction

4.1 Current issues of ethical and social concern to marketers in a particular industry

4.2 Concept of CSR with reference to Vodafone

4.3 Role played by a selected pressure group in influencing ethical and social marketing policies


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