Programme: Pearson BTEC Level 7 Extended Diploma in Strategic Management and Leadership
Unit Number and Name: Unit 12 Strategic Planning
Assignment title: Strategic Planning
Credit value: 15
Level: Level 7
4500 words
The Purpose of this Assignment:
This assignment is designed to provide you with the opportunity to demonstrate your level of understanding of how to review current organisational management strategies and the skills to develop a strategy plan in an organisational context.
Scenario:
Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto.
You have been selected as a Strategic Management Consultant by Nintendo Co., Ltd. and you are required to undertake a full strategic review of the activities as currently Play Station and Xbox are the major competitors. The review will start by identifying and explaining the importance of external factors that can have an impact on Nintendo's strategy. After that you will have to identify Nintendo's stakeholders and provide an analysis of their needs and expectations.
Your second task will be to use a range of appropriate tools and theoretical models to analyses the effects of current business plans that are within the Nintendo Company and evaluate the competitive strengths and weaknesses of the current business strategies. To end this task you will have to review Nintendo's current position in its marketplace, this will include market share information and a discussion on competitors' activity as well as some relevant marketing theories.
Your third task will start following from your review of the organisation's current position in the marketplace. Now you will need to use the various modelling tools available to develop some strategic options for the company. After that review some of the business activities of similar organisations in the market place to develop a comparative understanding of activities and explain what these activities will mean for Nintendo. To conclude this section you will have to create some possible strategic options to form the basis of a future strategy for the organisation.
Your next task will be to develop some strategic options, for example the increase/decrease of prices what will be the effect on the number of products sold. After that construct an agreed strategy plan that includes the resources implications of implementing the plan. Examine factors that would affect the plan. Now you will have to develop the appropriate vision and mission statements that will guide the plan. To end this task you will have to produce some agreed future management objectives and develop measures for evaluating the strategy plan.
Your final task will be to develop a schedule for implementing the strategy plan within Nintendo. After that you will have to create an appropriate process to disseminate information to stakeholders in Nintendo. Finally design a system that will monitor and evaluate the implementation of their strategy plan that also encourages the dissemination of information.
On the base of the above scenario the Learner has to:
Task 1
I. Understand the external environment affecting Nintendo Co., Ltd.
1. Using well-known models and theories, identify and explain the importance of external factors that can have an impact on the organisation's strategy in terms of its customers, competitors and the marketplace in which Nintendo operates. (1.1, 1.3).
2. Identify the stakeholders of Nintendo and provide an analysis of their needs and expectations as stakeholders and how they may have influenced strategic decision making within the organisation. (1.2).
Task 2
II. Be able to review existing business plans and strategies of Nintendo Co., Ltd.
1. Using a range of appropriate tools and theoretical models analyze the effects current business plans are having within Nintendo and evaluate the competitive strengths and weaknesses of current business strategies in place. (2.1, 2.3).
2. Review Nintendo's current position in its marketplace. This could include market share information and a discussion on competitor activity as well as some relevant marketing theory (2.2).
Task 3
III. Be able to develop options for strategic planning for Nintendo Co., Ltd.
1. Following on from your review of the organisation's current position in the marketplace (task 2.2), you now need to use the various modelling tools available to develop some strategic options for Nintendo. (3.1).
2. Review some of the business activities of similar organisations in the market place to develop a comparative understanding of activities and explain what these activities will mean for Nintendo. (3.2).
3. Following on from the previous task, you now need to create some possible strategic options to form the basis of a future strategy for the organisation. (3.3).
Task 4
IV. Be able to construct a strategy plan for Nintendo Co., Ltd.
1. Using the possible strategic options from the previous task propose a suitable structure for the planned strategy. Ensure that the needs and expectations of all stakeholders (task 1) are taken into account and then can have a contribution to the strategy. Also include some criteria you have developed that can be used to for reviewing potential options within the plan; for example, if one strategic option is to raise prices, then the effect of this would need to be measured. (4.1, 4.2).
2. Construct an agreed strategy plan that includes the resources implications of implementing the plan. Examine factors that would affect the plan, including a comparison of Nintendo's values core organisational values (ethical, cultural, environmental, social and business) with the current business objectives of the organisation (4.3, 5.1).
Task 5
V. Be able to examine factors affecting Nintendo's Co., Ltd. strategy plan.
1. From the comparison in the previous task, you now need to develop the appropriate vision and mission statements that will guide the plan (5.2).
2. Produce some agreed future management objectives and develop measures for evaluating the strategy plan. (5.3, 5.4).
Task 6
VI. Be able to plan for the implementation of a strategy plan.
1. Develop a schedule for implementing the strategy plan in
Nintendo. (6.1).
2. Create appropriate processes to disseminate information to stakeholders in Nintendo that will gain their commitment to the strategy plan when it is implemented. (6.2).
3. Design a system that will monitor and evaluate the implementation of their strategy plan that also encourages the dissemination of (6.3).
Assessment Criteria:
: Explain the importance of external factors affecting Nintendo Co., Ltd.
: Analyse the needs and expectations of stakeholders of Nintendo Co., Ltd. information.
Analyse the major changes taking place in the external environment that will affect strategy
2.1: Use appropriate tools to analyze the effects of current business plans 2.2: Review the position of an organization in its current market
2.3: Evaluate the competitive strengths and weaknesses of Nintendo's Co., Ltd. current business strategies
: Use modelling tools to develop strategic options for Nintendo Co., Ltd.
: Develop a comparative understanding of activity from organizations in the market
: Create options to form the basis of future organisational strategy 4.1: Propose a suitable structure for a strategy plan that ensures
appropriate participation from all stakeholders of Nintendo Co., Ltd.
4.2: Develop criteria for reviewing potential options for a strategy plan 4.3: Construct an agreed strategy plan that includes resource
implications.
: Compare core organisational values (ethical, cultural, environmental, social and business) with the current business objectives of Nintendo Co., Ltd.
: Develop appropriate vision and mission statements for Nintendo Co., Ltd.
: Produce agreed future management objectives for Nintendo Co., Ltd.
: Develop measures for evaluating a strategy plan.
: Develop a schedule for implementing a strategy plan in Nintendo Co., Ltd.
: Create appropriate dissemination processes to gain commitment from stakeholders in Nintendo Co., Ltd.
Learning outcomes:
• Understand the external environment affecting an organisation.
• Be able to review existing business plans and strategies of an organisation.
• Be able to develop options for strategic planning for an organisation.
• Be able to construct a strategy plan for an organisation.
• Be able to examine factors affecting an organisational strategy plan.
• Be able to plan for the implementation of a strategy plan.